Marketing & Social Media Specialist

GrabAGunAddison, TX
1d$70,000Onsite

About The Position

At GrabAGun, marketing is more than just promotion—it's education, inspiration, and trust-building in a values-driven space. As our Marketing & Social Media Specialist, you’ll bring our mission to life across digital channels, helping connect responsible gun owners with the products, values, and community they care about.

Requirements

  • 1–3 years of hands-on experience managing social media and email marketing for a brand.
  • Comfort with social media tools, Canva/Photoshop, and short-form video editing (Reels, YouTube Shorts).
  • Strong writing skills and a voice that can balance enthusiasm with compliance.
  • Basic understanding of performance metrics (CTR, open rate, ROAS) and willingness to learn more.

Nice To Haves

  • Firearms knowledge or a passion for outdoor sports is a big plus—our audience will notice!

Responsibilities

  • Plan and publish content across X, Instagram, Facebook, YouTube, Truth, and other channels that reflect our values and products.
  • Write, schedule, and track email and SMS campaigns in Listrak, Postscript, or similar platforms.
  • Design or coordinate creation of graphics, video, and product features optimized for each platform.
  • Engage with customers through comments, messages, and story replies—turning interactions into loyalty.
  • Analyze campaign performance, report on engagement, and continually refine strategies to grow audience and ROI.
  • Support promotions, product launches, giveaways, and major retail events like Black Friday and Father’s Day.
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