Social Media Marketing Specialist
About The Position
We are seeking a passionate and analytical Social Marketing Specialist to join our in-house marketing team. This is a hands-on role with full ownership of our social media strategy for owned cruise brands, including Cruises.com and CheapCruises.com. You will be the driving force behind brand growth and engagement across all social platforms. The ideal candidate is a digital native, genuinely curious about the evolving social marketing landscape, and fluent in the language of social trends. You are both a creative storyteller and a data-driven analyst, capable of multitasking in a fast-paced environment. You will collaborate closely with the marketing team to ensure our brands’ social footprint is innovative, engaging, and delivers measurable results. About World Travel HoldingsWorld Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company with a portfolio of nearly 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes, and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands, and prominent corporations. The company also operates a top-rated travel agency franchise and is consistently recognized as an industry leader in employee engagement and work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.
Requirements
- 3+ years of hands-on experience in social media management, with a proven track record of growing an online community.
- Deep, native fluency with all major social media platforms, especially video-first platforms like TikTok and Instagram.
- Demonstrable experience with executing and optimizing paid social media campaigns.
- Proven success in building and managing influencer & partnerships relationships.
- Excellent content creation skills, including copywriting, an eye for design (experience with design tools is a plus), and proficiency in short-form video creation/editing.
Responsibilities
- Full ownership of executing a comprehensive, multi-platform social media strategy for World Travel Holding’s owned cruise brands.
- Manage the end-to-end content lifecycle: ideate, create, and publish a consistent stream of high-quality, engaging content tailored across each of the social media platforms.
- Identify and manage relationships with influencers and content creators.
- Manage influencer campaigns from outreach to execution, with a clear goal of generating authentic, high-performing User-Generated Content (UGC).
- Plan, deploy, and optimize paid and organic social media campaigns for several owned cruise brands.
- Continuously monitor, analyze, and report on key social media metrics. Use data to provide actionable insights.
- Be perpetually curious and ahead of emerging platforms, trends, and algorithm changes, and proactively recommend new opportunities.
- Collaborate closely with internal stakeholders to ensure a cohesive and integrated brand message.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
