Marketing & Social Media Specialist

Citadel Development Services LLC•Austin, TX

1d•Hybrid

About The Position

The Marketing & Social Media Specialist will be responsible for elevating our brand presence across all digital and traditional channels. The ideal candidate is a creative self-starter with a passion for storytelling, a sharp eye for design and the analytical mindset to drive measurable results through well-crafted campaigns and compelling content.

Requirements

Communications, Graphic Design, Journalism, or a related field preferred.
2-4 years of hands-on experience in a marketing, social media, or content creation role.
Proven track record of managing social media accounts and executing success.
Portfolio of marketing materials, content, and/or campaigns required.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or Canva.
Experience with social media management platforms.
Strong copywriting and editing skills with excellent command of grammar and brand voice.
Photography and videography skills; familiarity with on-camera equipment and lighting preferred.
Knowledge of SEO best practices and web content management.
Experience with email marketing platforms and basic CRM functionality.
Proficiency in Microsoft Office Suite and/or Google Workspace.
Familiarity with digital advertising platforms.
Strong organizational skills and ability to manage multiple projects simultaneously under deadlines.
Analytical mindset with the ability to interpret data and translate it into actionable insights.

Responsibilities

Manage and grow the company's presence across all social media platforms including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.
Develop, schedule, and publish daily/weekly content aligned with brand voice and marketing calendar.
Monitor and respond to comments, messages, and community engagement in a timely manner.
Track platform analytics and produce regular performance reports with insights and recommendations.
Stay current on social media trends, algorithm updates, and platform features to maximize reach and engagement.
Capture high-quality photo and video content at company events, product launches, and day-to-day operations.
Edit and produce polished visual assets including images, short-form videos, reels, and stories.
Write compelling copy for social posts, email campaigns, website pages, and promotional materials.
Maintain a content library and ensure brand assets are organized, updated, and accessible.
Plan, execute, and manage integrated marketing campaigns across digital and print channels.
Coordinate paid advertising efforts (Google Ads, Meta Ads, etc.) including audience targeting, budgeting, and performance optimization.
Collaborate with internal teams and external vendors to ensure campaign materials are delivered on time and on brand.
Analyze campaign results and provide actionable reporting to stakeholders.
Design and produce professional presentations for internal meetings, client pitches, and trade shows.
Create branded marketing collateral including brochures, flyers, banners, email templates, and signage.
Ensure all materials adhere to brand standards and effectively communicate key messages.
Support the development and execution of the overall marketing and brand strategy.
Conduct competitive research and market analysis to identify trends and opportunities.
Manage company website updates and ensure content is current, accurate, and SEO-optimized.
Assist in planning and coordinating company events, trade shows, and promotional activations.
Build and manage email marketing lists and campaigns using platforms such as Mailchimp, HubSpot, or similar tools.
Design email templates and write engaging content that drives open rates, clicks, and conversions.
Maintain and update CRM records in collaboration with the sales team.