Social Media Marketing Specialist

GOLDLAW, P.A.•West Palm Beach, FL

just now

About The Position

The Social Media Marketing Specialist is responsible for developing and executing social media content across social media platforms to increase brand awareness, generate leads, engage audiences, and support marketing and business goals. This role involves managing content creation, analytics, and community interactions across all platforms. By combining creativity, data analysis, and strategic thinking, they help build and nurture a strong, engaged online community.

Requirements

Bachelor’s degree in Marketing, Communications, or related field (preferred).
2+ years of experience managing social media accounts professionally.
Proficiency with analytics tools (e.g., Hubspot, Canva, Asana, Social Pilot, Capcut, Mailchimp, Meta, Google Analytics).
Strong copywriting, content creation, and communication skills.
Understanding of SEO and digital marketing fundamentals.

Responsibilities

Create, schedule, and publish engaging content ( text, images, videos, streams, etc)
Develop and implement social media strategies aligned with GOLDLAW-approved goals.
Maintain and place daily postings across platforms such as (e.g., Instagram, Facebook, LinkedIn, TikTok, X, YouTube, etc.) and engage with followers and commenters on behalf of the firm and various organizations that collaborate with our firm online and influencers.
Plan and maintain weekly editorial calendars for the firm’s postings.?
Track Trends, audience behavior, paid social media campaigns, and promotions.
Create and maintain an editorial calendar for the firm’s postings for multiple brands and platforms.
Create, schedule, and publish engaging content (text, image, and video).
Monitor competitor social media activities, news events that may affect our clients, social media platform developments, and social media receipts and expenses.
Respond to comments, messages, and mentions to foster community engagement.
Analyze performance metrics and prepare monthly reports with actionable insights.
Collaborate with graphic designers, videographers, Community and event planners, CEO, COO, and /or Marketing Director for content execution.
Stay up to date on social media trends, tools, and best practices.
Provide paid social campaigns information to the firm’s leadership to support optimizing our ROI.
Use social media and web analytics tools to track and report key performance metrics, offering insights and recommendations to improve engagement and results.
Monitor and analyze engagement data, including likes, shares, comments, contest entries, traffic sources, click-through rates, and conversion rates.
Assist in setting up and optimizing analytics tools to better understand audience behavior and content performance.
Identify and track key performance indicators (KPIs) for all digital and social media campaigns.
Conduct market and trend research to identify emerging topics, relevant hashtags, audience interests, and competitor activity across platforms.