Social Media + Marketing Specialist (Part-Time) | Dr. Wilkinson's Backyard Resort & Mineral Springs | Calistoga, CA

PM Hotel Group•Calistoga, CA

8d•$35 - $45•Onsite

About The Position

Dr. Wilkinson’s Backyard Resort and Mineral Springs in Calistoga is seeking a Social Media + Marketing Specialist to join our amazing crew! The Social Media + Marketing Specialist will play a key role in supporting and executing the marketing strategy for Dr. Wilkinson’s Backyard Resort and Mineral Springs. This individual will partner with the property team, PR agency, and digital/social agencies to bring brand initiatives to life across digital, traditional, and experiential platforms. This position requires strong knowledge of eCommerce and marketing principles in hospitality or comparable industries, with a focus on brand consistency, ideation, coordination, execution and reporting. This is a part-time on-site, non-exempt position that reports to the General Manager. Dr. Wilkinson's Dr. Wilkinson’s Backyard Resort and Mineral Springs is an iconic resort and spa destination located in the heart of the charming town of Calistoga, offering time-honored mud bath and spa treatments, healing mineral pool soaks, and the best of Calistoga right outside its doors. The transformed resort honors its iconic past while looking toward the future with a new mid-century inspired design, 50 completely refreshed guestrooms, a brand-new restaurant with indoor and outdoor seating, a completely re-imagined spa, and the same proven mud bath treatments first shared with the world over 65 years ago. Best-in-class yet playful and approachable, the spa will make the art of mud bathing accessible for all. Who We Are Passionate – about hospitality and fostering an environment where associates will thrive. Culture driven – dedicated to respect, teamwork, an entrepreneurial spirit, and the drive to succeed. Unique - we encourage our associates to express themselves and their individual talents. We celebrate diversity and are committed to equity and inclusion. Innovators – we are a lifestyle hotel management company that is constantly evolving. We are open-minded individuals who embrace change. A growing team looking to expand with authentic and genuine individuals who recognize the importance of team engagement. A company that has a culture of promoting from within. Recognized as a Top Workplace in The Washington Post and Philadelphia Inquirer.

Requirements

Have a minimum of 2 years’ experience in marketing positions in the hospitality industry.
Experience working with independent hotels.
Possess excellent communication and organizational skills.
A passion for hospitality will be apparent from speaking with you; you naturally connect with colleagues and guests.
Strong organizational skills, attention to detail, and entrepreneurial spirit.
Not afraid to get your hands dirty for the good of the team, and above all, you'll deliver results.

Responsibilities

Ensure all on-property communications and activations reflect the established brand standards and direction provided by the GM and CDFM.
Maintain brand consistency across signage, collateral, photography, and guest-facing materials.
Execute the content strategy and editorial calendars.
Capture and curate photography/videography for social channels and marketing needs.
Coordinate influencer and media visits in alignment with PR and Brand guidance.
Manage the property’s content management system (CMS) to ensure accuracy of copy, photography, and promotions.
Maintain property listings on third-party websites to reflect up-to-date branding, packages, and offers.
Partner with the GM and property team to produce property-specific collateral, signage, and tactical promotions.
Ensure timely and high-quality delivery of materials that support sales and property objectives.
Support the conceptualization and on-site execution of experiential activations and brand events.
Coordinate logistics with internal teams, partners, and vendors as directed.
Assist in developing and maintaining partnerships with local businesses, wineries, and tourism boards.
Support cross-promotional activities and ensure alignment with Area Marketing guidance.