Social Media Marketing Manager

Nightfall AI•Palo Alto, CA

About The Position

About Nightfall: Nightfall is the AI-native, unified data loss prevention and insider risk management platform that protects sensitive data across SaaS apps, GenAI tools, email, endpoint devices, and more. Hundreds of customers, spanning AI innovators to top 10 banks, trust Nightfall to detect and stop data exfiltration at scale. Nightfall enables organizations to innovate freely without the risks of losing intellectual property or exposing customer data. Our agentic platform helps security teams regain their time by putting data loss prevention on autopilot. With automatic remediation, security violations can be resolved automatically before they become incidents, and end-users can be automatically trained and coached in the moment to self-heal violations that they introduce. Nightfall is backed by leading VC firms including Bain Capital Ventures (Enrique Salem - former CEO of Symantec), Venrock (early investors in Cloudflare), WestBridge Capital, Pear VC (early investors in Dropbox and Doordash), and a cadre of cybersecurity leaders including Frederic Kerrest (founder of Okta), Maynard Webb (former COO of eBay), Ryan Carlson (President of Chainguard), Kevin Mandia (founder of Mandiant), and many others. About the role: We're looking for a Social Media Marketing Manager to own Nightfall's voice across social channels and scale our video content strategy. You'll drive growth and engagement on LinkedIn, YouTube, and other channels while building a video content engine – from thought leadership podcasts to product launches to customer stories. This is a high-impact, hands-on role where you'll work cross-functionally with product marketing, engineering, and customer success to shape how security professionals experience the Nightfall brand. You're a creative marketer who shoots, edits, and publishes content yourself – and you're faster because you use AI tools daily. You write compelling copy, own video production end-to-end, and can turn around a polished short-form video efficiently.

Requirements

2–6 years in social media marketing, video production, or content marketing – experience at B2B or security companies is a plus
Hands-on creator: You shoot and edit your own videos, not just manage vendors. Share your portfolio – we look forward to seeing content you've made yourself
AI-native workflow: You're already using AI tools to edit video, generate clips, write scripts, create thumbnails, and repurpose long-form into shorts
Proven growth track record: You've built and scaled social and video programs with measurable results
Strong writing: You can write technically informed, engaging content for security audiences
Data-driven: You track metrics obsessively and use insights to optimize strategy
Self-starter: You thrive in ambiguity, take ownership, and ship fast with minimal direction
Cybersecurity curiosity: Interest in data security, DLP, and AI – you're willing to become a product expert and translate technical concepts into compelling stories

Responsibilities

Drive social growth: Grow follower count, engagement, and web traffic across LinkedIn, YouTube, and other channels through consistent, high-quality content and community engagement
Build our video engine: Launch and scale video programs – podcasts, roundtables, customer stories, and product content – that resonate with security and IT audiences
Create and edit content yourself: Shoot, edit, and produce videos using AI-powered tools. Write scripts, social copy, and video descriptions that reflect Nightfall's expertise and brand voice
Optimize performance: Analyze metrics, identify what's working, and iterate rapidly to improve reach and conversion
Enable internal teams: Build playbooks and lightweight training so product, marketing, and engineering can amplify launches on social
Experiment: Test new formats, AI tools, and platforms to reach security professionals where they are

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