Social Media Marketing Manager

Savantage Solutions•Rockville, MD

12d•$115,000 - $140,000•Remote

About The Position

Savantage's Marketing team is seeking a dynamic Social Media Marketing Manager to drive our digital presence and expand our influence across modern media channels. As our digital frontline, the candidate will be responsible for amplifying Savantage's voice in the Federal IT, Technology, and Management space through strategic, high-volume content creation and community building. In this role, the candidate will develop and execute a comprehensive social media strategy that positions Savantage as a leader at the intersection of delivering cutting-edge technology and financial management. The candidate will work closely with Marketing leadership to translate complex technical concepts into engaging digital content that resonates with an audience of Federal government executives, financial management professionals, and decision-makers. The ideal candidate brings extensive experience in social media, constantly monitoring trends and engagement metrics to optimize the approach. The candidate understands that success in this space requires both strategic thinking and consistent execution. The candidate is passionate about building communities through digital channels and has demonstrated the ability to grow and engage audiences through authentic, timely content. In addition, the candidate will create scripted videos, short-form documentaries, animated promos, web series, podcasts, and training and marketing videos and collateral (such as handouts and ads). The candidate must have a strong visual style with experience in video editing, graphics, and various video format standards that can be used to create professional corporate videos for internal and external use. This role will report to the Head of Marketing and will be mostly remote but will require occasional in-person presence in the DC metro area, as well as occasional domestic travel for conferences and industry events.

Requirements

2-5 years of experience managing social media channels for high-growth, entrepreneurial B2B or B2G technology companies
Proven track record of growing engagement and audience size through consistent, strategic content creation
Ability to execute both tactical and strategic, as well as analytical and creative work
Demonstrated ability to create high-volume content while maintaining quality and strategic alignment
Experience translating complex technical or industry-specific concepts into engaging digital content
Experience with social media marketing tools, such as Hootsuite, Statusbrew or Buffer
Impeccable copywriting skills
Experience with enterprise social media management and analytics tools, and basic visual design skills for independently creating social media graphics
Ability to work collaboratively across teams while also serving as the owner of the social media function
Minimum of 2 years of experience with graphics programs (Photoshop, Illustrator).
U.S. Citizenship is required
Strong organizational skills with the ability to manage multiple projects and deadlines
Close attention to detail and commitment to quality
Ability to adapt quickly and learn new tools and processes
Proficiency in utilizing Adobe Creative Cloud applications to design and create custom content: InDesign, Premiere Pro, After Effects, Photoshop, Illustrator, Media Encoder
Proficiency in MacOS and MSOffice
Thorough understanding of and passion for all elements encompassed in the art of video content and filmmaking, including narrative, color, flow, timing, sound, and composition.

Nice To Haves

Interest and/or understanding of Federal government / government contracting is helpful
Adobe Audition
Canva
Davinci Resolve
Live stream experience
Minimum of 2 years of experience with motion graphics programs (After Effects).
Minimum of 2 years of experience with non-linear editing systems (Premiere).

Responsibilities

Develop and execute a comprehensive social media strategy and campaigns across LinkedIn, Facebook and X to drive awareness of Savantage's brand, products, and executives, ultimately driving growth in audience engagement, lead generation, and revenue
Create and publish high-quality content tailored to each platform, maintaining a consistent editorial calendar while also capitalizing on real-time opportunities
Own the Savantage blog, creating content and coordinating with other thought leaders in the company to contribute unique pieces of content
Adjust strategy on a daily, weekly, and monthly basis to ensure top-line performance goals are met.
Collaborate cross-functionally with analytics, insights, and broader marketing teams on reporting and optimization.
Identify growth opportunities through testing, experimentation, and market research.
Monitor trends, thought leadership and conversations in technology and financial management to identify opportunities for Savantage to contribute meaningfully to emerging discussions
Transform complex technology, business and financial management concepts, data insights, and product information into compelling short-form social media content (posts, videos, graphics)
Ability to host, organize, coordinate and orchestrate online live events to promote community engagement
Build and cultivate engagement with key audiences across our platforms
Track meaningful metrics to measure social media effectiveness and continuously optimize tactics
Support executive social media presence by creating content for leadership and identifying topical opportunities to engage in conversation
Monitor KPIs, evaluate campaign effectiveness, and make data-driven recommendations for continuous improvement.
Stay ahead of platform changes, algorithm updates, and emerging social media trends to ensure Savantage's approach remains cutting-edge and evolves over time.
Participate in conference planning and support activities, including exhibitor support
Video editing of concurrent projects.
Edit and produce video content to support marketing and promotional initiatives
Create detailed and animated motion graphics
Design slides and full-screen graphics for promotional materials, including handouts and brochures
Assist in planning, design, and execution of video and multimedia deliverables that engage, inform, and educate.
Support basic video editing tasks such as ingesting and organizing footage, assembling selects, trimming footage, exporting files, and organizing project assets.
Support research and creation of reports, presentations, and visualizations related to video production best practices. Prepare materials for internal and external presentations.
Work closely with the amplification and research teams to gather information, share insights, and contribute to a collaborative and innovative environment.
Help organize, label, and maintain video and multimedia assets within shared storage systems.
Learn and follow established video production processes, brand guidelines, and quality standards