Manager Social Media Marketing - Goldenvoice
About The Position
The Manager Social Media is responsible for planning and executing posts across social media accounts for Goldenvoice and all Goldenvoice managed venue accounts. The Social Media Manager will implement Goldenvoice's venue and brand social media marketing with the primary objective of growing likes, reach, engagement, leads and increased ticket sales. Responsibilities include content strategy, developing show and brand awareness and must source visibly stimulating design and imagery on brand with each social media outlet. The social media manager will convert fans to followers with a conversion strategy and will measure and analyze RO with reporting to Marketing. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing content strategy, creating relevant content, blogging, community participation and leadership.
Requirements
- BA/BS Degree (4-year) Business, Marketing, Communications, or a related area
- 4-6 years Of related work experience
- Experience sourcing and managing content development and publishing.
- Possesses knowledge and experience in the tenets of traditional marketing.
- Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
- Proficient in content marketing theory and application.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills.
- Enjoys a working knowledge of the blogging ecosystem relevant to the Company's field.
- Displays ability to effectively communicate information and ideas in written and video format.
- Exceeds at building and maintaining sales relationships, online and off.
- Is a Team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management).
- Makes evident good technical understanding and can pick up new tools quickly.
- Possesses functional knowledge and/or personal experience with WordPress preferred
- Demonstrates winning Social Customer Service techniques preferred
- Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues preferred
Nice To Haves
- Marketing degree is welcomed but not required with relevant work experience.
Responsibilities
- Create, edit and manage social media content across Goldenvoice and venue pages on a daily basis.
- Manage and maintain Social Media Calendar.
- Collaborate with marketing department to develop long term marketing initiatives.
- Research and create engagement content to grow social following.
- Prepare and schedule creative contests & create cross-promotional opportunities and partnerships.
- Provide recaps on contest performances and fan engagement.
- Manage Influencer relationship building and maintenance.
- Advise on social trends, new tools, applications, channels and new social platforms.
- Monitor, listen and respond to customers & fans.
- Analysis & reporting.
Benefits
- medical, dental and vision insurance
- paid holidays
- vacation and sick time
- company paid basic life insurance
- voluntary life insurance
- parental leave
- 401k Plan (with a current employer match of 3%)
- flexible spending and health savings account options
- wellness offerings
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What This Job Offers
Job Type
Full-time
Career Level
Manager
