Social Media & Video Marketing Manager

Smoky Mountain Resorts • Pigeon Forge, TN

7d • $50,000 - $55,000

About The Position

The Social Media & Video Marketing Manager at Smoky Mountain Resorts is responsible for bringing our brands to life across social platforms through compelling storytelling, high-quality video, and engaging content. This role is highly executional and creative, with a strong emphasis on short-form video, on-property content capture, and daily social engagement . You will manage social media for a diverse hospitality portfolio, including the largest waterpark resort in Pigeon Forge, a boutique hotel, and an indoor/outdoor waterpark condo resort. Working closely with the Digital Marketing Strategist and revenue team, this role ensures social media efforts support brand awareness, guest engagement, and revenue-driving initiatives. This is a salary-exempt position , with an expected workload of 40–50 hours per week , including some flexibility for on-property shoots, events, and seasonal needs.

Requirements

• Bachelor's degree in Marketing, Business, Digital Media, Communications, or a related field.
• 3-5 years of marketing experience, preferably with experience overseeing multiple brands in one portfolio.
• Extensive copywriting experience with an exceptional understanding of grammar.
• Proven project management experience is preferred.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Creative mindset with a focus on detail-oriented execution.
• A love for storytelling with strong writing and editing skills.
• A knowledge of content creation and development.
• A knowledge of the Adobe Creative Cloud stack, including Illustrator, Premiere Pro, Lightroom, and Photoshop as well as Canva and other creative tools.
• Portfolio of Video & Social Content
• Short-form video (Reels, TikTok, Shorts), social campaigns, or hospitality-related content preferred
• Sample Writing
• Captions, descriptive copy, and promotional messaging (multiple formats encouraged)
• Software Proficiencies
• Please list tools you actively use (e.g., Meta Business Suite, TikTok, CapCut, Adobe, Canva, Later, Hootsuite, etc.)

Nice To Haves

• Strong video-first mindset with hands-on filming and editing experience
• Comfortable being on-property and capturing real-time content
• Deep understanding of social media platforms, especially Instagram and TikTok
• Creative, organized, and able to manage multiple brands and deadlines
• Experience in hospitality, tourism, lifestyle, or entertainment marketing preferred
• Collaborative team player who thrives in a fast-paced, seasonal environment

Responsibilities

• Plan, shoot, edit, and publish short-form video content for Instagram, Facebook, TikTok, and emerging platforms
• Capture on-property content including rooms, amenities, waterparks, dining, events, and guest experiences
• Stay current on social trends, audio, formats, and platform best practices, adapting content quickly and creatively
• Manage day-to-day posting, scheduling, and engagement across all resort social channels
• Write engaging captions that reflect brand voice while encouraging interaction and conversion
• Monitor comments, messages, and trends to maintain a strong and responsive brand presence
• Ensure visual storytelling aligns with brand standards across all Smoky Mountain Resorts properties
• Maintain consistency across multiple brands while highlighting each property’s unique personality
• Support on-site marketing visuals and signage as needed
• Execute social components of marketing campaigns developed by the Digital Marketing Strategist
• Collaborate with internal teams on promotions, events, seasonal campaigns, and new offerings
• Assist with influencer visits, content creation, and partnership activations
• Track and report on social performance metrics including reach, engagement, and video views
• Use insights to refine content strategies and improve performance over time
• Share trend observations and content opportunities with the marketing team
• Support photography and videography needs for marketing initiatives
• Organize and maintain a content library for ongoing and future use

Benefits

• Years of Service Getaway (receive a company paid vacation after a year of service)
• 401k with 4% company match
• Health, dental, and vision insurance for $29 per week
• Paid Time Off
• Sick Time
• Maternity/Paternity Leave
• Professional Growth Opportunities
• Tuition Reimbursement
• Employee Discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level