Marketing and Social Media Manager

Ascent Hospitality Management Co•Buford, GA

About The Position

Ascent Hospitality has an extensive portfolio of hotels and a strong pipeline of new properties and acquisitions, but we are not about numbers… we are about people, and that remains our foundation. Our culture expresses a memorable experience for all of our Team Members and guests alike. We are constantly looking for individuals who work well together for a unified purpose. For our leadership team, we are seeking accomplished individuals with a passion to serve others, strong communicators who clearly understand the needs of others, and forward-thinking professionals who excel in a fast-paced and evolving environment. If this describes you, consider joining our Team. Ascent Hospitality is looking for a uniquely qualified hospitality professional to serve as our Marketing & Social Media Manager. The Marketing & Social Media Manager is responsible for overseeing corporate and property-level marketing initiatives, managing social media strategy, coordinating website and SEO performance, supporting sales efforts, and maintaining brand consistency across all platforms. This position plays a critical role in enhancing brand visibility, driving engagement, and supporting revenue growth across the portfolio.

Requirements

Excellent written and verbal communication skills
Strong organizational and time management abilities
Proficiency in social media platforms and analytics tools
Working knowledge of SEO principles and website management
Ability to manage multiple projects and priorities
Detail-oriented and brand-conscious
Ability to collaborate with multi-property teams
Creative thinker with strong problem-solving abilities
High school education required; college degree in Marketing, Communications, Business, or related field preferred.
Prior experience in digital marketing, social media management, or hospitality marketing preferred.

Nice To Haves

Experience working with multi-property hotel portfolios is a plus.
Experience in marketing is preferred but not required; training and mentorship will be provided.

Responsibilities

Develop and maintain a social media content calendar at least two weeks in advance, including completed visuals and copy.
Oversee social media accounts for all hotels, including Facebook, Instagram, LinkedIn, and emerging platforms.
Respond professionally to comments, questions, and online engagement.
Provide posting guidelines and brand standards to property-level staff.
Track engagement metrics and provide weekly reporting to leadership.
Oversee corporate and property website content to ensure accuracy and brand alignment.
Perform SEO optimization including keyword strategy, meta tagging, image optimization, and link strategies.
Monitor analytics platforms and provide performance reporting.
Coordinate with web developers and IT to improve user experience and functionality.
Work closely with property and regional sales teams to support campaigns, promotions, and events.
Assist in development of digital marketing materials, landing pages, brochures, signage, and branded collateral.
Provide monthly marketing performance updates to sales and leadership teams.
Coordinate photography and videography assets and maintain organized digital libraries.
Ensure compliance with Marriott, Hilton, and corporate brand standards.
Write and edit copy for social media, websites, marketing emails, and internal communications.
Support online reputation management and review strategy.
Manage multiple marketing projects simultaneously while meeting deadlines.
Coordinate with external vendors and agencies.
Evaluate vendor performance and ensure deliverables meet company expectations.
Support the General Manager and leadership team with marketing communication strategies when needed.