Social Media Manager, Platforms and Devices Marketing

Google • New York, NY

2d • $117,000 - $167,000

About The Position

Social Marketers establish the foundation for integrating social into all Google
user touch points -- from advertising campaigns to event marketing to customer
service -- in a clear and consistent way. We collaborate cross-functionally with
product marketing leads to help align earned awareness marketing with the
product and business roadmap. You will use data-driven analysis and insights to
improve campaign effectiveness and value to the business, as well as exemplary
online advertising solutions across Google’s key marketing initiatives.

As part of the Platforms and Devices marketing team (7+ brands including
Android, Chrome, Google Play, Pixel and Home and Health), we are motivated to
find the best ways for our brands to resonate in culture and engage with our
audiences beyond traditional media. Our goal is to create unbreakable consumer
relationships while empowering our audiences to speak about us in ways that are
authentic, resonant, and ultimately, impactful to our business.

As a Social Media Manager on the Android ecosystem, you will partner with
Activation and Engagement, Brand Management, PMM teams, and other
cross-functional partners to execute on brand social programs. You will deliver
full funnel paid/owned/earned programs, focusing on flawless execution and
tracking performance against core business and brand objectives.

You will support cross-functional leads by developing innovative insights and
thorough analysis to ensure that programs and investments are effective. You
will help oversee our agency partners to deliver brand work. You will research
and monitor local and global cultural trends to identify relevant opportunities
and harness those trends to our advantage to drive brand relevance and
engagement for Platforms and Devices brands.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in digital marketing, communications, PR, or content development supporting brand activations, influencer marketing, or content partnerships.
• Experience in consumer-facing social media marketing.
• Experience collecting, synthesizing, and reporting on data to inform campaign performance.
• Experience program managing timelines and deliverables for cross-functional or external agency partners.

Nice To Haves

• Experience in campaign and media planning from brief to production and post-launch analysis.
• Experience in consumer technology or creative agencies with a focus on social, influencer, or branded content.
• Understanding of how social performance connects to brand marketing objectives and business KPIs.
• Ability to approach complex problems with a structured, data-informed methodology, and operate effectively in a fast-paced environment with minimal assistance.
• Excellent written communication and organizational skills, with attention to detail and creative judgement and experience communicating cross-functionally.
• Passion for culture, design, and emerging technology trends.

Responsibilities

• Execute culturally relevant Go-To-Market strategies for social workstreams within the Android ecosystem. Be responsible for briefing agency partners.
• Manage the entire approval process for social assets and toolkits, collaborating with internal creative teams, PMMs, Legal, partners, and marketing leads to gather feedback and approvals.
• Oversee and manage all outgoing social posts, partnering with our social agencies to maintain an organized content calendar and report on the overall performance of evergreen social activity.
• Contribute to the strategic goal for brand sponsorships and content partnerships by meticulously gathering audience data and conducting comprehensive participant analysis. Ensure all programs are compliant and accurately tracked.
• Support annual Android planning and budget management by diligently tracking current spending, preparing precise performance reports, handling contracting, and delivering data-driven recommendations to Brand and PMM Leads.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level