Social Media Marketing Manager, Wholesale Apparel

Premier Brands Group Holdings•Bristol, PA

28d

About The Position

Premier Brands Group Holdings is a global leader in apparel, jewelry, and accessories design, offering a diverse portfolio of iconic brands. We are seeking a Social Media and Marketing Manager to support the planning and execution of social media and influencer marketing initiatives. This role reports directly to the VP of Marketing and collaborates closely with the Director of Marketing, Creative Services.

Requirements

3–5 years of experience in social media, content marketing, influencer marketing, brand marketing, or a related field.
Proficient with Instagram, TikTok, Facebook, Pinterest, and Meta Business Suite.
Familiarity with social media analytics and reporting tools.
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Bridge) and Microsoft Office.
Strong visual storytelling ability with a fashion and lifestyle sensibility.
Highly organized with strong project management and multitasking skills.
Strong communication skills and a collaborative, team-oriented approach.
Ability to manage multiple deadlines in a fast-paced environment.
Ability to assist with physical tasks associated with photoshoot preparation, including carrying samples, packing trunks, and organizing product.

Responsibilities

Support the planning and execution of seasonal social media and influencer marketing initiatives across Facebook, Instagram, TikTok, Pinterest, and X.
Manage the social content calendar, daily publishing, and channel execution across all brand platforms.
Assist with social media reporting, analytics tracking, and performance recaps.
Monitor industry trends, platform updates, and competitor activity and share relevant insights with the team.
Support paid social campaigns in partnership with internal stakeholders and external partners.
Assist with community management, including responding to customer inquiries and engaging with followers across social platforms and brand websites.
Conduct competitor and market research on a regular basis.
Work closely with the Graphic Designer to create a diverse mix of content formats, including styling, storytelling, behind-the-scenes, product-focused, and trend-driven assets.
Coordinate and schedule social content to support seasonal marketing initiatives and product launches.
Develop supplemental social content to complement seasonal brand campaigns.
Coordinate influencer gifting, partnerships, and campaign logistics.
Assist with influencer outreach, product seeding, tracking, and follow-up.
Support community engagement initiatives across brand channels.
Partner with Design and Sales teams to align on seasonal product focuses, retailer priorities, and product procurement.
Support the Director of Marketing, Creative Services on photoshoot preparation and execution, including sample packing, steaming, organization, and shoot logistics.
Assist the VP of Marketing with social commerce initiatives and product sampling programs.
Collaborate with cross-functional partners to ensure marketing content and campaigns support broader business objectives.