Social Media Marketing Manager & Content Creator

Sun Hill Properties Inc.• Los Angeles, CA, US, CA

7d•$0 - $30

About The Position

The Social Media Marketing Manager & Content Creator is a key role within the Marketing Department responsible for developing and executing social media strategy, community engagement, and multi-format content production across five hospitality brands (B2B and B2C). This role owns day-to-day content creation, editorial calendar management, social search optimization, influencer partnerships, brand reputation management, and community management. Such a position will drive brand visibility, strengthen audience trust, enhance local discoverability, and support revenue growth for Sun Hill Properties through strategic social media presence. This role works in close partnership with the Creative Director to execute social content, photography, campaigns, and creative initiatives while ensuring all content aligns with established brand standards and creative direction.

Requirements

Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field required
3+ years of progressive experience in marketing, social media management, or brand strategy, preferably within the hospitality, food & beverage, travel, lifestyle, or entertainment industries
Proven experience managing multi-location or multi-brand social media accounts with strong understanding of hospitality-driven guest engagement
Native platform proficiency across Instagram, Facebook, LinkedIn, and TikTok including Creator Studio, LinkedIn Campaign Manager, and TikTok Business Center
Experience with social media scheduling and analytics platforms (Meta Business Suite, Later, Hootsuite, Sprout Social, or similar)
Proficiency in project management platforms (ClickUp, Asana, Monday.com, Trello, or similar) for content calendar management, task tracking, and cross-functional collaboration
High-level proficiency in creative tools such as Canva, Adobe Creative Suite, CapCut, or equivalents for photo/video editing
Excel/Google Sheets proficiency for data tracking, reporting, and performance dashboards
Familiarity with AI-assisted tools for caption writing, content ideation, and image generation (ChatGPT, Claude, Midjourney, or similar) while maintaining brand authenticity
Full understanding of automation tools for comment management and response workflows
Creator relationship management platforms (Aspire, Grin, Upfluence, or similar CRM tools for tracking partnerships and deliverables)
Cloud storage proficiency (Google Drive, Dropbox, OneDrive) for asset management and version control
Advanced written and verbal communication skills, with the ability to coach others on brand voice, storytelling, Social SEO, and message clarity
Demonstrated leadership abilities, including prioritization, delegation, and cross-functional coordination.
Ability to independently lead department initiatives, set timelines, and manage deliverables while supporting broader organizational goals
Strong understanding of hotel operations and interdepartmental dynamics, with the ability to influence without authority
Strategic thinking skills with the ability to interpret analytics, identify trends, and translate performance data into actionable recommendations
Elevated problem-solving skills with the ability to assess reputational risks, resolve complex guest concerns, and escalate issues appropriately
Highly organized with the ability to manage multiple brand calendars, creators, stakeholders, and long-term projects simultaneously
Creative direction capabilities, including guiding content angles, brand themes, and visual identity across platforms
Demonstrated professionalism when interacting with internal and external partners, with the ability to represent the brand in a leadership capacity

Responsibilities

Address inbound DMs and comments across all platforms. Differentiate between routine engagement and complex issues requiring escalation to leadership
Conduct weekly and monthly audits of all social profiles (bios, links, Highlights, pinned posts) to ensure accuracy and remove outdated promotions
Respond to comments, messages, and inquiries using brand-appropriate tone while fostering community trust and loyalty
Monitor sentiment trends to identify risks, opportunities, or recurring issues
Develop and maintain editorial calendars for Instagram, Facebook, TikTok, LinkedIn, etc. across all brands
Create, edit, and schedule diverse content formats: Reels, carousels, static posts, Stories, and long-form content across various platforms
Execute consistent Stories strategy (daily posting with interactive elements like polls, Q&A, UGC) and maintain strong online and offline presence
Implement content repurposing workflows to maximize efficiency across platforms
Ensure all content aligns with brand voice and business objectives
Craft natural-language captions optimized for both in-platform search and Google indexing to enhance content discoverability
Implement consistent geotagging for Feed posts and Stories to improve visibility in social media and local search results
Stay current on algorithms, platform updates, and social SEO best practices to guide ongoing optimization
Monitor social media performance, identify trends, and provide actionable insights
Track KPIs across platforms: impressions, reach, engagement, saves, shares, net follower growth, community sentiment, and creator performance
Recommend data-driven adjustments to improve strategy and outcomes
Collaborate closely with Sales, F&B, Events, and Operations to ensure social content accurately reflects business priorities
Support Marketing team with brand messaging alignment, campaign rollouts, and content execution
Provide leadership and guidance to junior team members and cross-functional partners
Lead a high-volume seeding strategy targeting niche micro-influencers (5K-50K followers) aligned with our core customer profile
Secure content usage rights and negotiate UGC deliverables for inclusion in paid ads, whitelisting, email flows, and cross-channel campaigns
Convert high-performing creators into repeat ambassadors to drive authenticity and message consistency
Vet, onboard, and manage influencer relationships to increase organic reach and engagement
Perform additional duties as assigned by management