Social Media Content Creator
About The Position
ColourPop is seeking a Social Media Content Creator who is passionate about accessible, trend-driven beauty and moves at the speed of culture. Known for rapid launches, viral moments, and a passionate community, ColourPop creates high-quality, cruelty-free products. This role is for someone who lives and breathes color cosmetics, can identify viral trends early, and excels at creating raw, authentic, and engaging social media content. The position is onsite in Sherman Oaks, CA, 4-5 days a week, and is not a studio production role; content is shot and edited on a phone for platforms like TikTok, Instagram, and YouTube. The ideal candidate has a deep obsession with color cosmetics, a strong point of view on the category, and the ability to create phone-first content that feels native to each platform. This is a hands-on "maker's seat" focused on creating a consistent stream of UGC-style content, including GRWMs, swatch videos, first impressions, tutorials, and trend takes. The role requires a fast-paced approach, with the ability to turn around content within 48 hours and stay ahead of trends. The candidate will also be expected to be on camera frequently and track content performance to inform future strategy.
Requirements
- 3+ years of experience creating social content for a brand, as a creator, or a combination of both.
- A genuine obsession with color cosmetics, with a strong point of view on the category and the ability to identify successful brands and strategies.
- A portfolio showcasing self-shot, starred in, and edited content that demonstrates craft.
- Fluency in phone-first production, including tools like CapCut, native editors, trending audio, and an understanding of hooks and pacing.
- Comfort and confidence on camera, with a warm and watchable presence.
- A strong trend radar, identifying trends early.
- Demonstrated ability to work at speed and deliver content quickly.
Nice To Haves
- An existing audience.
- Experience in beauty retail.
- Makeup artist (MUA) experience.
- Fluency in Canva, Figma, or Dash Social.
Responsibilities
- Shoot, edit, and deliver a steady drumbeat of UGC-style content daily, including GRWMs, swatch videos, first impressions, tutorials, trend takes, unboxings, restock alerts, and shade matching.
- Create content that appears authentic, filmed in real light with a handheld, unfiltered, and fast approach.
- Maintain brand voice and ensure content is on-brand without explicit direction.
- Respond quickly to trends, pitching and shooting content within 48 hours of a sound or trend breaking.
- Develop a deep understanding of the product, including every launch, shade, and formula, to explain product benefits.
- Adapt content for various channels including TikTok, Instagram, YouTube Shorts, and Pinterest.
- Appear on camera frequently, showcasing hands, face, voice, and point of view.
- Track content performance, analyze what worked and what flopped, and present findings weekly.
- Propose new content ideas based on performance and emerging trends.
Benefits
- Vacation time
- Health benefits
- 401k + 100% match
- Paid holidays
- Product discounts
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
