Social Media Marketing Intern

New Jersey Infrastructure Bank • Lawrenceville, NJ

2d

About The Position

The New Jersey Infrastructure Bank (I-Bank) is seeking a curious, creative student to join its Marketing and Social Media Internship Program. This is a structured, hands-on experience where you will learn how a New Jersey public-sector organization communicates complex financing programs and community impact in clear, engaging ways. Over 10 weeks, you will research audiences, develop content, publish approved posts, review performance data, and present a completed campaign to senior management. You will develop and execute a mini social media campaign aligned with I-Bank priorities, including setting goals, defining audiences, creating content across at least two platforms, publishing posts, evaluating results, and presenting your findings and recommendations to senior management.

Requirements

• A current college student with an interest in communications, marketing, social media, public relations, graphic design, public administration, or a related field
• Strong writing, editing, organization, and presentation skills
• Sound judgment, professionalism, attention to detail, and openness to feedback
• Interest in learning about government, infrastructure, public finance, and community impact
• Comfort using, or willingness to learn, social media publishing, design, and analytics tools
• Ability to work collaboratively and meet deadlines in a structured approval environment
• Apply through Handshake and include a resume and 2-3 samples showcasing your writing, social media, marketing, or design skills as one PDF or an accessible portfolio link.

Nice To Haves

• Experience with Canva, social media content creation, basic video editing, analytics, or portfolio work.

Responsibilities

• Meet with I-Bank staff to learn about financing programs, priorities, audiences, brand standards, and public-sector requirements.
• Research target audiences and content opportunities, then help maintain a practical content plan.
• Draft and design platform-specific posts and graphics using tools such as Canva and Social Assurance.
• Submit content for review, incorporate feedback, and schedule or publish approved posts.
• Monitor campaign activity, maintain an engagement log, and prepare brief weekly performance summaries.
• Review reach, engagement, and follower data and turn findings into recommendations for future outreach.
• Develop and execute a mini social media campaign aligned with I-Bank priorities.
• Set goals, define audiences, create and adapt content across at least two platforms, publish approved posts, evaluate results, and present findings and recommendations to senior management.

Benefits

• Structured, hands-on experience
• Learn how to translate technical public-finance information into clear, audience-centered content
• Understand how messaging, tone, and format change by audience and platform
• Gain experience working within brand, approval, and compliance requirements
• Learn to interpret social media metrics and connect performance to strategy
• Develop skills in presenting recommendations to organizational leaders

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed