Social Media Marketing Intern

New Jersey Infrastructure Bank • Lawrenceville, NJ

2d

About The Position

The New Jersey Infrastructure Bank (I-Bank) is seeking a curious, creative student to join its Marketing and Social Media Internship Program. You will learn how a New Jersey public-sector organization communicates complex financing programs and community impact in clear, engaging ways. This is a structured, hands-on experience-not a shadowing assignment. Over 10 weeks, you will research audiences, develop content, publish approved posts, review performance data, and present a completed campaign to senior management.

Requirements

• A current college student with an interest in communications, marketing, social media, public relations, graphic design, public administration, or a related field
• Strong writing, editing, organization, and presentation skills
• Sound judgment, professionalism, attention to detail, and openness to feedback
• Interest in learning about government, infrastructure, public finance, and community impact
• Comfort using, or willingness to learn, social media publishing, design, and analytics tools
• Ability to work collaboratively and meet deadlines in a structured approval environment

Nice To Haves

• Experience with Canva, social media content creation, basic video editing, analytics, or portfolio work.

Responsibilities

• Meet with I-Bank staff to learn about financing programs, priorities, audiences, brand standards, and public-sector requirements.
• Research target audiences and content opportunities, then help maintain a practical content plan.
• Draft and design platform-specific posts and graphics using tools such as Canva and Social Assurance.
• Submit content for review, incorporate feedback, and schedule or publish approved posts.
• Monitor campaign activity, maintain an engagement log, and prepare brief weekly performance summaries.
• Review reach, engagement, and follower data and turn findings into recommendations for future outreach.
• Develop and execute a mini social media campaign aligned with I-Bank priorities.
• Set goals, define audiences, create and adapt content across at least two platforms, publish approved posts, evaluate results, and present your findings and recommendations to senior management.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed