Social Media Marketing Coordinator – TRI

Wintrust Financial Corporation•Menomonee Falls, WI

12d•$42,000 - $55,000•Onsite

About The Position

The Social Media/Marketing Coordinator will be responsible for developing and executing a social media strategy to drive engagement and support business goals by creating and managing content across platforms, tracking performance metrics, and staying updated on digital trends. In addition, this role will support broader marketing initiatives by executing campaigns and projects developed by the corporate marketing ream, ensuring consistent brand messaging and effective implementation across digital and print channels.

Requirements

3-5 years’ experience in marketing campaign management, content creation, and social media scheduling tools.
Ability to track performance metrics, stay updated on digital trends, execute campaigns and develop projects.
Bachelor’s degree in Marketing, Communications, Business, or relevant field
Proficient in Graphic Design, Adobe Creative Suite, and Canva
Advanced Computer Skills

Responsibilities

Create and implement a strategic social media plan that boosts TRICOM visibility, fosters engagement, and aligns with overall marketing objectives.
Develop, curate, and publish compelling content across social media platforms, including videos, graphics, and written posts to resonate with target audiences.
Monitor social media channels for trends, opportunities, and feedback. Respond to and engage with followers, addressing prospect and client inquiries in a timely and professional manner.
Partner with internal teams and the corporate marketing department to integrate social media efforts with broader marketing initiatives. Execute campaign deliverables, support trade show and event promotions, and assist in the development of marketing materials (digital and print).
Monitor and analyze performance of social media and marketing activities to measure effectiveness. Provide regular reports and insights to management, making recommendations for continuous improvement.
Stay updated on trends, tools, and best practices in social media and digital marketing. Apply new approaches to strengthen TRICOM’s online presence and marketing execution.