Social Media & Marketing Assistant

Wise Owl Animal Hospital•Tamuning, GU

1d•Hybrid

About The Position

Help tell the Wise Owl story. Love taking photos around the hospital? Have a knack for making things look good, writing a clever caption, or figuring out what makes people stop scrolling? We’re looking for a Social Media & Marketing Assistant to help manage Wise Owl Animal Hospital’s digital presence, from our social media and marketing campaigns to keeping our company website accurate, current, and engaging. This position is designed to be part of an existing full-time (34+ hour) schedule and is a great opportunity for someone interested in building skills in social media, digital marketing, website management, content creation, and analytics.

Requirements

Creative
Dependable
Organized
Comfortable learning new things
Excited about finding ways to show our community what makes Wise Owl special.
Educational and promotional posts for the upcoming month should be planned and scheduled by the Sunday before the first of the month, and the marketing calendar should be kept current as hospital priorities and promotions change.
Comfortable asking people for content, following up, meeting deadlines, and turning ideas into finished posts.

Nice To Haves

Love taking photos around the hospital
Have a knack for making things look good, writing a clever caption, or figuring out what makes people stop scrolling
Interested in building skills in social media, digital marketing, website management, content creation, and analytics.
Regularly see something happening in the hospital and think, “We should post that.”
Enjoy taking photos, writing, designing, brainstorming, organizing ideas, or figuring out why one post gets 47 likes and another gets 347.
Want a chance to develop a new skill set while helping our community see the people, patients, personality, and purpose behind Wise Owl Animal Hospital.

Responsibilities

Maintain and update the Wise Owl website by regularly reviewing website content, making updates to staff information, services, promotions, announcements, photos, educational resources, hospital information, and other content as needed.
Routinely check the website and other digital platforms for outdated information, broken links, old promotions, incorrect details, or areas that need improvement.
Create engaging content including photos, graphics, educational posts, interactive stories, patient success stories, hospital spotlights, promotions, and more.
Maintain a year-at-a-glance marketing calendar that coordinates social media campaigns with hospital promotions, events, and initiatives.
Design, schedule, and maintain approximately 2–3 posts per week across Facebook, Instagram, and other applicable platforms, including educational content, promotions, weekly hospital/patient spotlights, employee celebrations etc.
Develop captions, marketing materials, campaign ideas, radio advertisements, and other creative content that sounds and feels like Wise Owl.
Help with radio advertising, writing and updating scripts as needed and coordinate recording and submission of commercials.
Coordinate with team members and departments to collect photos, stories, patient updates, educational ideas, and other content worth sharing.
Support the Owl Be There For You fund through advertising and marketing collaboration work with the fund organizer to promote eligible cases, fundraising efforts, and events.
Professionally respond to appropriate comments and reviews while representing Wise Owl's mission, culture, and core values.
Track engagement and performance using Facebook, Instagram, Google, Yelp, Review Tree, and other available analytics.
Use engagement, review, and client-interaction data to help improve future campaigns and marketing strategies.
Work with our marketing partners to help maintain relationships and coordinate projects with partners such as Thrive Media Group, Covetrus Care Plans, The Connect Guam, MWR, and others.
Meet regularly with the Sr. SMMA to review results, brainstorm ideas, and develop future marketing goals.
Assist with or cover Social Media/Marketing duties when another member of the team is unavailable.