Freelance Social Media Marketer (Book Launch Campaign)

Digital • Toronto, ON

2d • Remote

About The Position

This is a freelance role focused on managing and executing social media marketing activities for book launch campaigns. The marketer will be responsible for creating and publishing engaging content, supporting promotional events, engaging with online audiences, and tracking campaign performance.

Requirements

• Experience in social media marketing, digital marketing, or content marketing.
• Strong understanding of Instagram, Facebook, TikTok, X, and other social platforms.
• Excellent communication and organisational skills.
• Comfortable working independently in a freelance environment.

Nice To Haves

• Experience supporting launches, media campaigns, entertainment, publishing, or lifestyle brands is preferred.
• Familiarity with Canva, scheduling tools, and light content editing is a plus.
• Experience working with authors, creators, publishers, events, or media campaigns.
• Strong copywriting and audience engagement skills.
• U.S.-based candidates preferred.

Responsibilities

• Manage and execute day-to-day social media marketing activities across key platforms.
• Create, schedule, and publish engaging content to support book promotion campaigns.
• Support awareness and attendance for book launches, signings, and promotional events.
• Coordinate closely with the client team on campaign messaging and timelines.
• Engage with online audiences and help build community visibility around the book.
• Collaborate with PR and event stakeholders to align promotional efforts.
• Identify opportunities to grow reach and engagement organically.
• Track campaign performance and provide recommendations where needed.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed