Social Media Manager (Beauty Industry) | Remote | LATAM

HireHawk

22d•Remote

About The Position

HireHawk is seeking a Social Media Manager for a beauty brand/client, operating remotely within LATAM. This role involves owning day-to-day social execution and contributing to content strategy to boost awareness, trust, and demand. The ideal candidate will translate brand positioning into platform-native content, balancing creative instincts with organization, rapid iteration, and clear reporting. Collaboration with marketing and creative stakeholders is key.

Requirements

5+ years of hands-on social media management for a consumer brand (beauty, skincare, haircare, wellness, or lifestyle strongly preferred).
Proven ability to create platform-native content that performs (you can explain why a post worked, not just that it did).
Strong writing skills with a sharp eye for tone, clarity, and brand consistency.
Comfort using social scheduling and analytics tools (native analytics is fine; Sprout/Later/Hootsuite is a plus).
Experience building and maintaining a content calendar and meeting publishing deadlines in a remote setup.
Strong communication and reliability in a fully remote environment.
Ownership mindset: you follow through, spot gaps early, and keep work moving without being chased.

Nice To Haves

Beauty industry experience (products, ingredients, routines, launches, creator culture) and strong intuition for what audiences trust.
Basic short-form editing skills (CapCut, Premiere Rush, or similar) and comfort directing simple UGC edits.
Experience supporting product launches, promos, and social commerce (Shop links, landing pages, UTM tracking).
Experience working with influencers/creators including brief writing and usage rights tracking.
Light paid social boosting coordination (working with a performance marketer, sharing creative learnings).

Responsibilities

Build and own a social content engine that consistently increases reach, engagement, and brand trust across priority channels (ex: Instagram, TikTok, YouTube Shorts).
Create and manage a clear, realistic content calendar that connects launches, promos, and evergreen storytelling.
Write high-performing captions, hooks, and community prompts that match the brand voice and drive action.
Publish, schedule, and optimize content (format, timing, hashtags/SEO, trends) based on data.
Lead community management: respond with warmth and accuracy, escalate issues appropriately, and turn comments/DMs into insights.
Partner with creators/influencers and UGC contributors to source, brief, and repurpose content (with usage rights tracked and organized).
Track performance weekly (growth, engagement, CTR, saves, watch time) and turn results into clear recommendations.
Work smoothly with designers, editors, and marketing leads to ship content on time without sacrificing quality.
Stay current on platform changes and beauty content trends, then test quickly and report what you learn.