Social Media Manager

Alpaca Health•New York City, NY

About The Position

Alpaca Health helps clinicians become entrepreneurs, starting in autism care. We give BCBAs the software, payer contracting, and back-office muscle to launch and scale their own practices, so power in healthcare shifts back to the people actually giving the care. We have raised over $14M from investors like Core Innovation Capital, Adverb Ventures, and South Park Commons. We serve hundreds of families and are growing 30% month over month. We also move fast. Last week, we threw a festival for 600 people, planned in under two weeks, with real alpacas on site. That is the energy around here. If that sounds like your kind of chaos, keep reading. We are hiring a Social Media Manager to own our always-on presence across every channel: Instagram, TikTok, LinkedIn, Facebook, and YouTube. You will run the calendar, post consistently, manage the community in the comments and DMs, and, most importantly, make content that is genuinely good enough to stop a thumb. You will work with brand (who sets the voice), the graphic designer (assets), and the events and community teams (a firehose of real moments to capture). This is a creator role as much as a manager role: you should be comfortable pulling out a phone, shooting, and cutting something great yourself. Bold ideas are welcome and expected—a recurring series starring our providers, a trend we hijack in an hour, a video that makes autism care feel warm and human instead of clinical.

Requirements

You are a self-starter who owns both the calendar and the camera.
You have taste. You know what good looks like, and you know what feels cringe.
You are native to the platforms. You live in TikTok and Instagram and you actually understand culture and trends.
You are full of bold ideas and pragmatic enough to ship something every day.
You can shoot and edit yourself (a phone plus CapCut, Premiere, or your tool of choice).
You are a strong writer with a voice.
You care about families navigating autism care, and you can tell their stories with warmth and respect.

Nice To Haves

You have grown an audience before, your own or a brand's, and can show the numbers
Healthcare, consumer, or creator experience
Design, motion, or photography skills
Comfortable on camera yourself

Responsibilities

Own the channels: Run the content calendar and post consistently across Instagram, TikTok, LinkedIn, Facebook, and YouTube
Tailor content to each platform instead of cross-posting the same thing everywhere
Make content people stop for: Shoot and edit short-form video yourself, from events, providers, and families
Jump on trends fast and turn everyday moments into scroll-stopping content
Grow and engage the audience: Grow followers, reach, and engagement, and actually talk to people in the comments and DMs
Build a steady pipeline of provider and family stories and user-generated content
Tell real stories: Turn our providers, families, and moments (yes, the alpacas) into content that builds real trust
Measure and improve: Track what works, double down on it, and report on growth and the inbound social drives