Social Media Manager - Minneapolis, MN

UnitedHealth Group•Minneapolis, MN

1d•$72,800 - $130,000•Onsite

About The Position

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together. The Social Media Manager will lead the development of enterprise brand social media campaigns and help coordinate alignment across the UnitedHealthcare lines of business. The role will report to the Director of Digital Content Strategy on the Enterprise Brand Marketing team.

Requirements

5+ years of experience in a social-first marketing or digital content role
5+ years of Microsoft office suite experience including Word, Excel, Outlook, PowerPoin
2+ years of demonstrated project management skills with the ability to develop and implement multichannel consumer marketing campaigns
Solid understanding of social media platforms and their content formats including Facebook, Instagram, LinkedIn and YouTube
Commitment to staying current on emerging social and digital trends, audience behaviors, and platform capabilities; willingness to test and iterate approaches

Nice To Haves

Experience in healthcare or another regulated industry
Experience working within a matrix organization and a team player
Familiarity with social media analytics tools
Comfort navigating ambiguity with flexibility and confidence
Demonstrated effective problem-solving and critical-thinking skills
Proven ability to manage multiple priorities from inception to completion
Excellent written & verbal communications skills and comfort presenting ideas to stakeholders

Responsibilities

Lead social media content calendar and development for Brand campaigns and key content moments to include:
Lead social media content calendar and content development to support enterprise marketing campaigns, educate on using healthcare benefits and highlight key health care moments
Ensure creative is designed to support the ad objective and social media platform best practices, with a message and call-to-action that considers the audience and channel insights where it’s delivered
Partner closely with Brand digital content manager and uhc.com digital team on content needs that sync with social media campaigns
Input social media content calendar, digital assets, and campaign tracking links in enterprise marketing collaboration software
Create paid social media schedules outlining ad objectives, ad duration, creative testing, audience targeting and investment. Review social ad campaigns in flight for learnings
Create reports measuring social media ad performance compared to benchmarks and provide insights to help inform future social media campaigns
Develop collaborative working relationships with other social media leads in the business and Social Care on content calendar, brand consistency, and best practices, as well as other internal business partners and external agencies
Demonstrate UnitedHealthcare cultural values in day-to-day execution