Social Media Manager

Skullcandy•Park City, UT

About The Position

Skullcandy is seeking a creative, hands-on Global Social Media Manager to amplify the brand voice and organic social content globally. This person will drive social media strategy, analysis, day-to-day execution, and reporting, while finding effective ways to extend Skullcandy's social presence and engage the youth culture community. The role owns Skullcandy's social channels and global organic social strategy, including platform-specific content, voice, engagement, community management, campaign development, and performance optimization. It partners with Creative, Brand Marketing, DTC/eCommerce, international teams, creators, athletes, and agency partners. The manager also supports paid social and social commerce by identifying organic content for amplification and helping manage the organic-content and platform aspects of TikTok Shop. The position covers Instagram, Facebook, TikTok, YouTube, X (Twitter), and Reddit. Discord and Twitch experience is a plus. AI may be used to improve workflows and data analysis, subject to Skullcandy's guidelines: AI supports process and data rather than image or video generation, AI-assisted outputs receive human review, and confidential and consumer data is protected.

Requirements

At least 5 years of professional social media experience.
Proven success building brand audiences through social media and digital content.
Experience using AI tools in day-to-day workflows for process efficiency, project management, and data analysis.
Experience with tools and analytics for evaluating social media publishing performance.
Experience building relationships and partnerships with influencers and brands.
Proficiency in social scheduling tools and analytics platforms.
Strong understanding of social media metrics, data analysis, and reporting tools.
Proven ability to collaborate and influence cross-functionally, including with Brand Marketing, DTC/eCommerce, and international teams.

Nice To Haves

Education background in Marketing and/or Communications.
Experience managing agency partners, such as social listening, sentiment, and analytics agencies.
Creative and/or content creation experience.
Experience working with lifestyle and consumer goods brands.
Personal and/or professional connection to Skullcandy communities, including skate, snow, surf, music, street style, gaming, and creators.
Experience with Discord and Twitch.

Responsibilities

Develop and evolve Skullcandy's global social media strategy in alignment with brand, product, and business objectives.
Define platform-specific content, voice, and engagement approaches, and ensure the brand voice remains authentic, distinctive, culturally relevant, and consistent globally.
Develop scalable social playbooks, channel guidelines, and best practices for global and regional teams.
Communicate regularly with international teams about insights, best practices, plans, and opportunities.
Identify opportunities to evolve Skullcandy's social presence using emerging platforms, technologies, formats, and behaviors.
Develop and manage a global social content calendar covering brand storytelling, product launches, cultural moments, partnerships, creators, UGC, and always-on content.
Partner with Creative on social-first concepts and content that extend integrated campaigns and product launches.
Partner with Brand Marketing to source, brief, and manage creator and athlete content for social.
Translate marketing campaigns into platform-native social storytelling designed to drive engagement, conversation, and sharing.
Manage social content from ideation and briefing through production, publishing, and optimization.
Create timely, reactive, and culturally relevant content opportunities.
Lead community management so Skullcandy engages consumers authentically, promptly, and on-brand.
Monitor conversations, trends, and cultural moments for meaningful opportunities for the brand to participate.
Stay connected to youth culture, boardsports, music, street style, gaming, creators, entertainment, and other relevant cultural areas.
Establish channel-specific objectives and KPIs for awareness, engagement, reach, video views, community growth, sentiment, and other relevant measures.
Own regular social performance reporting and analysis, turning data into actionable insights and recommendations.
Manage agency partners supporting social listening, sentiment monitoring, metrics, and data, holding them accountable for quality, timeliness, and useful insights.
Optimize content, channel strategy, and publishing based on performance, audience behavior, and platform changes.
Connect social performance to broader marketing and business objectives and demonstrate meaningful impact beyond vanity metrics.
Use AI where appropriate to streamline social operations, such as calendar and project management, briefing and approvals, community-management triage, and performance analysis and reporting, while following Skullcandy's responsible-use guidelines.
Own Skullcandy's social platforms and ensure organic and paid efforts work together on each platform.
Support DTC paid social on Meta and YouTube by providing high-performing organic, athlete, creator, and UGC content for paid amplification.
Support DTC social commerce, including TikTok Shop, from the organic content and platform ownership side.