Social Media Manager

Roku•Concord, MA

19h•$110,000 - $117,000•Hybrid

About The Position

This Old House (part of Roku) is hiring a Social Media Manager to lead the day-to-day execution and growth of our social media presence across platforms. As we transition from an agency model to an in-house team, this role will be central to building a more agile, content-first social operation that is fully integrated with production and editorial. The Social Media Manager will manage and grow social accounts across This Old House, Ask This Old House, and related franchises, ensuring a consistent and engaging brand presence across platforms. This person will be responsible for creating and publishing content, managing calendars, coordinating shoots, and turning production moments into high-performing social content. The ideal candidate is a strong operator who understands what performs on social, can execute quickly, and is comfortable managing multiple accounts while working closely with producers, editors, and marketing teams. This role requires someone who is equally comfortable behind a content calendar and on set capturing social-first moments.

Requirements

5+ years of experience in social media marketing, content creation, or digital media
Strong understanding of short-form video, platform-specific storytelling, and what drives performance on social
Experience working in content-driven environments, ideally within media, entertainment, or production
Experience supporting social campaigns, including working with content partners or influencers
Strong organizational skills with the ability to manage multiple workflows, calendars, and deadlines
Comfortable working in fast-paced, production-driven environments and adapting quickly to changing priorities
Data-driven mindset with experience using analytics to inform decisions and optimize performance
Familiarity with paid social, including ad setup, execution, and basic optimization
Strong communication skills with a clear, concise writing style
High level of judgment, attention to detail, and understanding of social media best practices and ethics
Self-starter who can independently manage priorities while proactively identifying new opportunities
Collaborative, positive team player who works effectively across functions
Comfortable with social and analytics tools such as Sprout, native platform insights, Google Analytics, and similar platforms
Bachelor’s degree or equivalent experience

Responsibilities

Drive social media ideation and execution with the goal of growing audience, engagement, and video views across platforms
Create and publish social content across Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, and emerging platforms
Manage and maintain the social calendar, including planning, scheduling, and optimizing posts across multiple brand and franchise accounts
Oversee ~40+ social accounts across brand, show, and talent profiles, ensuring consistency and organization
Attend pre-production calls, content meetings, and production days to identify and capture social-first content opportunities
Coordinate and execute social content shoots, both with and without talent, in collaboration with production teams
Manage and partner with an editor/content creator to produce short-form video and platform-specific content
Optimize content for each platform based on format, trends, and performance insights
Support promotion of affiliate and commerce content across social channels
Partner with marketing on paid social campaigns, including boosting and performance optimization
Align organic and paid efforts to maximize reach, engagement, and traffic
Monitor comments, DMs, and audience engagement, and support day-to-day community management
Track and report on key social metrics including growth, engagement, video performance, and traffic
Use data and insights to continuously refine content and improve performance
Collaborate cross-functionally with production, editorial, marketing, and ad sales teams to support launches, campaigns, and ongoing programming