Social Media Manager

Marcus Corporation•Milwaukee, WI

3d•Onsite

About The Position

Marcus Hotels & Resorts is currently seeking a Social Media Marketing Manager to join our talented Milwaukee team! This role will support the Area Director of Marketing in generating innovative marketing strategies and campaigns, primarily focusing on developing digital content through social media, web materials, photo, and video marketing. If making meaningful connections, figuring out what it takes and stepping it up to win the day is what you do, and you love it, we want you! This is a tremendous opportunity for a driven person to grow and learn.

Requirements

Bachelor’s Degree highly desired, preferably in Marketing, Communications, Public Relations, or related.
3+ years of experience in the marketing field required.
Experience in a hospitality environment highly desired.
Experience with Adobe Creative Suite and Canva preferred.
Experience managing social media channels for business preferred.
Interest in producing short-form video content.
Excellent communication skills, both written and verbal.
Strong analytical skills with the ability to evaluate various options and quickly make recommendations.
Highly organized. Multitasking skills and the ability to work independently are a must.
Ability to think creatively and strategically.
Willingness and eagerness to learn new skills and apply them.
Professional demeanor.
Enjoys proactively using their creativity to personalize the guest experience.

Responsibilities

Participate in the development and execution of comprehensive marketing plans and programs, both short and long range, to support the sales & revenue objectives of each organization.
Manage relationship with digital agency partner and oversee the development of creative for various outputs including but not limited to websites, social media, digital paid media, property digital displays, collateral, photos, videos, and public relations.
Oversee social media channels including the development of an optimal weekly/monthly/annual posting schedule, plan, and campaigns.
Source and develop an influencer program and schedule along with facilitating press visits for each property.
Report on social media and influencer performance and engagement metrics.
Create social media and influencer campaign recaps tracking KPI’s.
Manage marketing, promotion, and public relations related to special events.
Create & develop engaging and unique content (photos, videos, copy) to be used in campaigns across multiple social channels including Facebook, Instagram, LinkedIn, TikTok, etc.
Establish and maintain consistent hotel and corporate brand voice throughout all promotional events and materials.
Manage community social engagement, including answering comments and questions, prompting further engagement, escalating issues to department heads, following up on issues, and maintaining community standards.
Project manage within the marketing team and department shareholders to execute cross-functional campaigns efficiently and on deadline.
Proactively research, analyze and monitor industry trends and new technology to capitalize on market opportunities and evaluate the success of marketing efforts.
Manage and write hotel website blogs.
Responsible for managing and executing all social media content, both organic and paid, while overseeing and optimizing the paid ads advertising budget to drive engagement, brand awareness, and revenue results.
Develop website content by working closely with business leaders and stakeholders to identify areas of opportunity.
Strategically plan new ways to attract prospective customers utilizing offers, promotions and/or competitions.
Work with inter-property departments to ensure digital presence is accurate, current and effective.
Implement tactics established in the annual marketing plan.
Perform other related duties as assigned by the Area Director of Marketing.

Benefits

A free, well-balanced meal every shift
Room discounts at Marcus Hotels & Resorts and Hilton-branded properties
Discounts at Marcus Hotels & Resorts restaurants, cafes, lounges, golfing, skiing, and spa
Free parking
“Two for one” movie theater coupons at Marcus Theatres
Ability to grow your career and transfer from one property to another while maintaining your service with the company
Early wage access
Paid time off
Medical, dental, and vision insurance (offered after 30 days of employment)
company-paid life insurance
employee assistance program offer
401k with employer match