Social Media Manager
About The Position
Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 47 million followers across platforms. Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you.
Requirements
- 4 years as a Social Media Manager (or similar role) managing Meta (Facebook/Instagram) accounts with 100,000+ followers per account, including experience with a personal brand account
- 2 years directly supervising a creative/content team (2+ direct reports) delegating assignments, reviewing work product, and holding the team accountable to deadlines
- Experience managing remote or distributed team members, keeping output aligned across specialized roles (writers, designers, schedulers)
- Skilled at giving constructive feedback on creative output (copy, post scheduling) and coaching writers toward a defined brand voice
- Track record of translating senior leadership direction into clear team priorities, including re-prioritizing quickly when strategy shifts
- Analytical mindset with a demonstrated ability to set audience growth metrics (size + engagement), interpret performance data, and turn it into next-step action plans and KPI-driven results
- Deep working knowledge of Facebook and Instagram platform policies, algorithms, and best practices
- Basic graphic design skills with a strong eye for visual/aesthetic content
- Demonstrated habit of staying current on social media trends and applying them to content strategy
- Detail-oriented with strong organizational skills, and multi-tasking ability in a fast-paced, quickly changing environment
- Up-to-date Mac or Windows computer with anti-virus protection
- Reliable high-speed internet connection
- Quiet, distraction-free workspace
- Tech-savvy and comfortable learning new tools and software
- Must be comfortable and experienced using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive)
Responsibilities
- Responsible for the hands-on creation of high-quality, engaging, platform-specific content for Facebook and Instagram, using trends, analytics, and established strategic direction to grow the accounts and meet performance targets.
- Using social media management tools to schedule approved posts at designated times to reach the target audience.
- Monitoring the performance of social media posts using analytics tools. This involves tracking metrics such as engagement, reach, and conversion rates, and using this data to refine strategies as directed to meet targets.
- Keeping up with social media trends, platform updates, and industry news to ensure the brand remains relevant and utilizes new opportunities for engagement.
- Executing organic social media campaigns in alignment with VP of Content Strategy to promote products, services, or events.
- Escalating negative PR issues that arise on social media to the Director of Social Media, providing a plan to respond with tact and professionalism, protecting the brand’s reputation. Coordinate, as needed, with the Moderation team.
- Overseeing and managing assigned team members to ensure cohesive execution, aligned output, accountability, and performance within their respective roles.
Benefits
- Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company
- 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases)
- 40 hours of personal days each year for rest, life, and everything in between
- Paid gym membership to support your health and well-being
- 7 paid holidays
- 50% discount on all Dr. Berg products
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
