Social Media Manager - TrainHeroic

Peaksware•Louisville, CO

16h•$58,477 - $97,461•Hybrid

About The Position

At TrainHeroic, we’re on a mission to empower coaches and athletes to be their best. We build powerful, intuitive training software used by performance-driven teams and individuals; from pro sports organizations to high school powerlifting programs and garage gyms around the world. Our platform blends cutting-edge tech with deep coaching insight, helping users push past limits, track progress, and build championship habits. If you’re passionate about sport, human performance, and creating tech that makes a real-world impact, you’ll thrive here. As part of the Peaksware portfolio, consisting of brands like TrainingPeaks, MakeMusic, Alfred Music, TrainHeroic, we’re united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we don’t just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them.

Requirements

A passion for social media marketing and analytics.
Minimum 3 years of social media marketing experience.
Experience using major social media platforms in a business setting.
Excellent writing, editing, and communication skills.
Positive attitude and customer-oriented.
Experience using social media analysis tools.
Experience with social media advertising and brand advocacy programs.
Demonstrated proficiency in short-form video editing and production, including native app editing (Edits, CapCut, Canva), or similar products.
Familiarity with social media management tools (Vista Social, Later, ManyChat, etc.).
Experience managing and organizing a robust digital content/asset library.

Nice To Haves

Deep understanding of strength and conditioning, fitness racing and other hybrid training.
Experience using our products and services.
Bachelor's degree in marketing, business, or related field.

Responsibilities

Work closely with the marketing leads and other key stakeholders to create social media campaigns that support our Brand, Growth, and Product marketing strategies.
Source and create original, topical, on-brand content from industry leaders, partners, influencers, and existing in-house content sources.
Generate creative scripting and storyboarding to produce high-value content.
Create compelling visuals, video, audio, copy and other platform-native content, including capture and editing.
Demonstrate mastery of the TrainHeroic voice, tone, and visual style by ensuring all social media content adheres to brand guidelines.
Identify opportunities to engage and work with social media influencers, build influencer marketing strategies and campaigns, and collaborate with influencers to activate their networks.
Manage our content calendar and post to social channels daily.
Track and analyze social media and advocacy analytics, and utilize the data to gain insights and positively affect future outcomes.
Stay up to date on changes, trends, and best practices across social media platforms.
Identify opportunities to engage with potential customers.
Drive organic engagement and traffic to our marketing website.
Create and manage a community of super users through tools like Broadcast Channels, ManyChat and Close Friends lists.
Monitor all social channels and respond appropriately to customer feedback.
Work with internal stakeholders to identify coaches and athletes for testimonials and/or case studies.
Actively look for opportunities for photo or video shoots to fill the content library with non-stock assets.
Manage and organize a robust digital content/asset library using a digital asset management (DAM) system.
Seek opportunities to create user-generated content (UGC) with existing customers and influencers.
Work closely with other members of the marketing team to bring stories and experiences to life.
Coach and mentor junior team members who are actively involved in social media as part of their role.

Benefits

Comprehensive health benefits including medical, dental, and vision insurance
Health savings and flexible spending accounts
Paid parental leave
Employee assistance program
Accident & Critical Illness insurance
Hospital Indemnity
Short Term Disability
Long Term Disability
Basic Life Insurance and AD&D
Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child
401(K) including a company match
12 paid holidays annually
Discretionary Flexible Time Off
Free access to our products
Corporate discounts
Professional development resources
Access to the Performance and Recovery Center (PARC), our on-site fitness facility
Employee only access to on-site locker rooms and showers
Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees
Access to our onsite Music and Podcast Studio