Social Media Manager

DEZER DEVELOPMENT LLC•Orlando, FL

2d•Onsite

About The Position

A growing indoor attraction park in Orlando is seeking a highly creative, trend-savvy, and hands-on Social Media Manager to lead the park’s digital presence across all social media platforms. This role is responsible for developing and executing engaging content strategies that drive brand awareness, increase audience engagement, promote attractions and events, and strengthen the park’s reputation as one of Orlando’s most unique entertainment destinations. The ideal candidate lives and breathes social media, understands internet culture, knows how to capture viral moments in real time, and can seamlessly blend content creation, photography, videography, community engagement, and analytics into one cohesive digital strategy. This position requires someone who is highly organized, innovative, self-motivated, and capable of balancing both creative storytelling and strategic marketing initiatives in a fast-paced entertainment environment. Our park is more than just an indoor attraction we’re a playground for families, friends, and teammates to come together and create unforgettable memories. With a wide variety of unique attractions and experiences under one roof, there’s something here for everyone. But what really makes our park special is our people. We’re fostering a culture that feels like family supportive, fun, and collaborative where every team member plays a part in bringing joy to our guests.

Requirements

4+ years of professional social media management, or content creation experience preferred
Experience managing business social media accounts with proven audience growth and engagement success
Strong photography and videography skills required
Experience creating viral or high-performing short-form content strongly preferred
Proficiency in Canva, Adobe Creative Suite, Photoshop, Lightroom, Premiere Pro, Illustrator, CapCut, PicsArt, and similar editing software
Strong understanding of social media algorithms, analytics, and platform best practices
Ability to multitask and adapt in a fast-paced entertainment environment
Excellent written and verbal communication skills
Strong organizational skills and acute attention to detail
Ability to work independently while collaborating cross-functionally with multiple departments
Experience with Meta Business Suite, TikTok Creator Tools, scheduling platforms, and content management tools preferred
Must be comfortable appearing on camera when needed for content creation
Must bring creative energy, initiative, and a proactive mindset
Ability to stand and walk throughout the park for extended periods
Ability to lift and transport photography/video equipment when necessary
Ability to work indoors and outdoors in varying weather conditions
Availability to work nights, weekends, holidays, and special events as needed

Nice To Haves

Graphic design experience
Experience working in entertainment, tourism, hospitality, theme parks, or attractions industries
Basic understanding of paid social advertising campaigns
Experience working with influencers and content partnerships
Knowledge Microsoft softwares, WeTransfer, Dropbox, and collaborative cloud systems

Responsibilities

Develop and execute comprehensive social media strategies across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms
Build and maintain the park’s brand voice across all social channels
Create and manage monthly social media calendars aligned with promotions, events, attractions, partnerships, and seasonal campaigns
Increase follower growth, engagement, reach, impressions, and conversion metrics through strategic content planning
Monitor platform trends, algorithm updates, trending audio, and viral content opportunities to keep the park culturally relevant and competitive
Develop innovative campaigns designed to increase ticket sales, attraction awareness, corporate events, birthday bookings, and tourism visibility
Collaborate with internal departments to promote attractions, food & beverage offerings, events, car museum features, arcade experiences, and special activations
Capture high-quality photo and video content throughout the park
Produce engaging short-form video content for TikTok, Facebook & Instagram Reels, & YouTube Shorts
Edit and produce dynamic social-first content optimized for each platform
Create graphics, motion graphics, stories, thumbnails, promotional assets, and digital advertisements
Ensure all content reflects the energy, personality, and scale of the park’s brand
Maintain consistent visual identity and content quality across all channels
Engage with followers through comments, direct messages, reposts, tags, and community interaction
Monitor online reviews, social mentions, hashtags, and trending conversations related to the park
Respond professionally and appropriately to customer inquiries and online feedback
Help manage online reputation by addressing guest concerns and amplifying positive guest experiences
Build relationships with influencers, media partners, local businesses, tenants, partners, and brand ambassadors
Identify user-generated content opportunities and coordinate repost permissions
Analyze social media performance metrics and campaign effectiveness using platform analytics and third-party tools
Establish KPIs for engagement, reach, conversion, ticket sales, follower growth, and campaign performance
Generate weekly and monthly reports with insights, recommendations, and strategic improvements
Track ROI organic social campaigns
Use analytics to optimize posting schedules, content performance, and audience targeting
Serve as the primary in-house content creator for photography and video production
Capture promotional photography for attractions, events, food offerings, corporate events, and park experiences
Coordinate content shoots with internal departments, talent, vendors, influencers, and partners
Assist with media day preparation, influencer visits, and PR opportunities
Assist with website content updates and digital marketing initiatives as needed
Support public relations efforts with social-friendly assets and media materials
Attend marketing meetings and contribute creative campaign ideas
Stay informed on entertainment and social media industry trends
Occasionally assist with graphic design, promotional materials, email campaigns, and advertising support