Social Media Manager - Chat Sports

Chat Sports•Dallas, TX

11d•Onsite

About The Position

Chat Sports is a rapidly growing sports media brand on YouTube, expanding from 3 shows in 2019 to 51 shows and over 50 million monthly viewers. Their mission is to inform and entertain through high-energy content for passionate sports fans. They are seeking a driven, creative, and strategic Social Media Manager to enhance their brand presence across X, Instagram, TikTok, and Facebook. This leadership role involves developing company-wide social strategy while also acting as an individual contributor. The manager will collaborate with the CEO, Chief Product Officer, and hosts of over 50 YouTube shows to create viral moments, grow the audience, and strengthen fan loyalty. This is an in-office role at their Dallas, TX HQ.

Requirements

4+ years of professional experience in social media strategy and execution at a sports media company or a major national brand in entertainment/sports.
Proven track record of growing audiences and driving measurable brand awareness on X, Instagram, TikTok, and Facebook in a fast-paced digital media environment.
Experience working with podcasters or video-first content creators/YouTube talent.
Strong leadership experience managing a small team while still thriving as a high-output individual contributor.
Expert-level knowledge of social media best practices, trends, algorithms, and tools (including scheduling platforms, analytics dashboards, and creative software like CapCut, Adobe Premiere, Photoshop, or Canva).
Passion for sports (NFL, NBA, college football) and a strong understanding of fan culture, memes, live events, and real-time engagement.
Excellent writing, copywriting, and creative storytelling skills with the ability to capture Chat Sports’ energetic, conversational, and fan-first voice.
Ability to thrive in a dynamic, deadline-driven environment with flexible hours (including evenings, weekends, and live sports coverage).

Nice To Haves

Experience in sports media, sports gambling, fantasy sports, or live sports streaming environments.
Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
Portfolio of successful social campaigns with measurable results (growth charts, engagement rates, case studies).

Responsibilities

Drive Brand Awareness & Growth: Develop and execute comprehensive social media strategies to significantly increase brand awareness, follower growth, engagement, and reach on X, Instagram, TikTok, and Facebook.
Content Marketing for 50+ YouTube Shows: Partner closely with on-air hosts, producers, and talent across their expanding lineup of team-specific shows (NFL, NBA, college football). Create, schedule, and optimize promotional campaigns, clip distribution, teasers, live reactions, and cross-platform content to market individual shows and their hosts on company, show-specific, and personal social channels.
Lead Company-Wide Social Strategy: Own the overall social media vision for Chat Sports. Set platform-specific goals, content calendars, posting cadences, and performance benchmarks. Stay ahead of platform algorithm changes, emerging trends, and best practices in sports and entertainment social media.
Team Leadership & Management: Lead and develop a small, high-performing social media team. Provide hands-on coaching, content feedback, and performance reviews while fostering a collaborative, fast-paced culture.
Individual Contributor Excellence: Actively create original social content (copy, graphics, short-form video edits, captions, polls, and live sessions), monitor real-time trends and conversations, engage directly with fans, and manage community responses during live shows and major sports events.
Performance Tracking & Optimization: Analyze key metrics (reach, engagement, conversions, audience growth) across all platforms using native analytics and third-party tools. Turn insights into actionable strategies that continuously improve results.
Cross-Functional Collaboration: Work seamlessly with video production, on-air talent, editorial, and marketing teams to ensure social content aligns with live streams, breaking news, and overall brand voice.