Social Media Manager

Vertical Aviation International, Inc.•Alexandria, VA

1d•Remote

About The Position

Vertical Aviation International (VAI) is seeking a strategic and creative Social Media Manager to lead and execute digital engagement efforts across a portfolio of brands within the association. This role is responsible for developing cohesive, high-impact social media strategies that elevate brand voice, expand audience reach, and support the organization’s mission, advocacy, and membership goals. The ideal candidate is highly organized, adaptable, and experienced in managing multiple social media accounts, campaigns, and audiences simultaneously.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience)
3–5+ years of experience managing social media accounts, ideally in a nonprofit or multi-brand organization
Demonstrated experience with paid social campaigns (Meta Ads Manager, Google Ads, etc.)
Strong project management skills with the ability to manage multiple priorities and deadlines
Excellent writing, editing, and storytelling abilities
Experience with social media and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite)
Strategic and detail-oriented thinker
Strong organizational and time management skills
Creative, adaptable, and proactive
Data-driven decision maker
Collaborative team player
Commitment to nonprofit values and mission-driven work

Nice To Haves

Basic graphic design and/or video editing skills preferred (Adobe Creative Suite, Canva, CapCut)
Familiarity with nonprofit communications, fundraising, or advocacy is a plus

Responsibilities

Develop and execute comprehensive, multi-brand social media strategies aligned with organizational priorities
Identify opportunities for audience growth, engagement, and cross-promotion
Ensure consistency in messaging while maintaining distinct brand voices
Create, curate, and schedule compelling content (text, images, and video) across platforms including Facebook, Instagram, LinkedIn, X, and TikTok
Collaborate cross-functionally to source impactful stories and updates
Maintain a consistent, engaging presence across all channels
Monitor and respond to comments, messages, and mentions
Foster engagement with members, partners, and stakeholders
Manage online reputation and handle sensitive communications professionally
Support and manage the VAI Brand Ambassador Program
Track and analyze performance metrics (engagement, reach, conversions)
Provide regular reports and actionable insights to leadership
Optimize campaigns using data-driven recommendations
Plan and execute integrated campaigns supporting membership growth, events, advocacy, and awareness initiatives
Partner with internal teams to align messaging across marketing and communications efforts
Develop, execute, and optimize paid campaigns across platforms such as Meta, LinkedIn, and Google Ads
Manage budgets, bidding strategies, and audience targeting to maximize ROI
Conduct A/B testing on creative, messaging, and audience segments
Monitor performance and adjust strategies based on real-time data
Ensure compliance with platform and nonprofit advertising guidelines
Stay current on social media trends, emerging platforms, and best practices
Recommend and test innovative approaches to expand reach and engagement