Social Media Manager

F. Schumacher & Co.•New York, NY

1d•$70,000 - $75,000

About The Position

We are seeking a strategic and creatively driven Social Media Manager to lead multi-platform storytelling across Instagram, TikTok, YouTube, LinkedIn, and Pinterest. This role will translate our luxury brand’s heritage, aesthetic, and evolving market positioning into compelling digital narratives that deepen consumer understanding, drive engagement, and strengthen long-term brand equity. The ideal candidate is equal parts strategist, storyteller, and performance analyst — someone who understands how to elevate a design-driven brand while delivering measurable growth. They should have the drive and energy to stay ahead of the pack in all facets of social media and beyond, with am ability to generate ideas and experiment fearlessly.

Requirements

2+ years experience leading multi-platform social strategy for a luxury, lifestyle, or design-forward brand
Demonstrated ability to drive measurable audience growth and organic reach
Experience producing high-quality video and visual content
Deep understanding of platform-specific strategy, particularly across Instagram, TikTok, and emerging social channels
Strong cross-functional collaboration and communication skills
Analytical mindset with the ability to translate data into strategic direction

Nice To Haves

Knowledge of video-editing and production
Strong interest and understanding of interior design
Discerning eye for Photograph

Responsibilities

Lead multi-platform social strategy, developing cohesive frameworks that translate brand identity into platform-native content
Shape and execute monthly editorial calendars aligned with product launches, partnerships, seasonal moments, and broader marketing initiatives
Partner cross-functionally with creative, PR, marketing, and design teams to ensure cohesive campaign storytelling across channels
Source and curate on-brand and product-filled content from internal teams, external partners, clients, and media
Develop and maintain a distinct, cohesive brand voice across channels, ensuring all messaging reflects heritage, tone, and evolving market positioning while driving meaningful engagement
Assist in producing high-impact video content from home tours and collection launches to partnership campaigns
Concept and activate innovative, platform-native marketing approaches for collection launches, transforming traditional product drops into immersive, story-driven digital moments
Assist in cutting up YouTube videos alongside our Video Content Producer for Schumacher IG, YouTube shorts, etc.
Analyze platform performance and audience behavior using native analytics and third- party tools
Deliver monthly reporting inclusive of insights, learnings, and forward-looking optimization strategies
Drive measurable growth through performance-informed content refinement, consistently surpassing prior benchmarks on all channels.