Social Media Manager & Content Creator US (m/f/d)

Doonails

7d•Remote

About The Position

Doonails is a fast-growing beauty startup that is revolutionizing the manicure world. Already established as one of the leading manicure brands in Germany and Europe, they have successfully expanded into the US market. With innovative products, a vibrant community, and a strong presence both in their online shop and with leading retail partners, they bring studio-quality manicures straight to your home, easy, fast, and stylish. As the Social Media & Content Manager US, you will be the face and voice of Doonails on TikTok and Instagram in the US market. You will build their community from the ground up, bring their nail products into cultural conversations, and turn followers into fans.

Requirements

Proven TikTok track record: Experience building a brand or channel on TikTok, with demonstrated growth numbers and engagement data.
Strong on-camera presence: Charismatic, relatable, and comfortable in front of a camera.
US cultural fluency: Understanding of US creator culture, humor, trends, and platform mechanics.
Content strategy mindset: Ability to think in formats, series, and platform-native storytelling.
Self-starter: Ability to hit the ground running without extensive onboarding, bringing own creative direction and proposing own formats.
Beauty or lifestyle background: Experience working for or alongside consumer brands in beauty, wellness, or lifestyle.
Excellent English skills, written and verbal.

Responsibilities

Develop and lead Doonails' US TikTok channel end-to-end: content strategy, posting calendar, community growth, and TikTok Shop.
Produce TikTok videos independently as an on-camera talent, including trends, tutorials, product demos, Get-Ready-With-Me, and behind-the-scenes content.
Collaborate with the German Socials team to exchange successful formats, brainstorm creative ideas, and adapt global trends for the US market.
Spot and quickly adopt platform trends, sounds, and formats relevant to the beauty and nails niche on TikTok and Instagram before they peak.
Build and maintain relationships with US creators and micro-influencers for collaborations, cross-promotions, and community growth.
Support TikTok Shop with content and community management, including weekly creator calls and Discord-based community building (Creator House format).
Track and analyze performance across both channels (views, engagement, follower growth, TikTok Shop sales, Story engagement rate) and continuously optimize content strategy based on data.