Social Media Manager & Content Creator

Berg Hospitality Group•Houston, TX

34d•Onsite

About The Position

Berg Hospitality Group is seeking a creative, highly organized Social Media Manager & Content Creator to oversee content and day-to-day social media management for multiple restaurant and hospitality brands. Reporting to the SVP of Marketing, this role will manage the full social media process-from planning and production to publishing, engagement, and reporting. This Houston-based position requires reliable transportation and regular travel to restaurant locations, events, and photo shoots.

Requirements

Bachelor’s degree in marketing, communications, digital media or a related field, or equivalent experience
Two or more years of experience in social media management, content creation, or digital marketing
Portfolio demonstrating strong short-form video, photography, editing, and storytelling skills
Experience managing Instagram, Facebook, TikTok and LinkedIn
Strong understanding of social media trends, analytics, and best practices
Proficiency with tools such as CapCut, Edits, Lightroom, Canva, or Adobe Creative Suite
Excellent copywriting, communication, and organizational skills
Ability to create distinct content for multiple brands while managing competing deadlines
Friendly, professional, and collaborative approach
Must live in the Houston area and have reliable transportation
Availability to occasionally work nights and weekends for events or timely coverage

Responsibilities

Develop and manage monthly content calendars aligned with company priorities, promotions, events, and seasonal campaigns
Create content strategies tailored to each concept’s distinct brand voice and visual identity
Collaborate with Marketing, Operations, Culinary, Private Events and restaurant teams to identify content opportunities
Capture and edit photography, short-form video, interviews, testimonials, and behind-the-scenes content featuring food, beverages, interiors, team members, events, and guest experiences
Produce platform-specific reels, stories, carousels, graphics and written posts
Write concise, compelling copy tailored to each brand and platform
Coordinate professional photography and videography, including creative briefs and shot lists
Maintain an organized library of photography, video, and brand assets
Schedule and publish content across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms
Provide live social media coverage for select events and activations
Monitor and respond to comments, messages, tags and guest inquiries in a timely, professional and on-brand manner
Engage with followers, partners, influencers and community accounts to strengthen relationships and expand reach
Monitor trends and test new formats, creative approaches and publishing strategies
Track growth, engagement, reach, traffic and campaign results and provide concise monthly reports
Use performance insights to continually refine content strategies
Support paid social media campaigns and budget management, with guidance