Social Media Manager/Brand Content Manager

Paul Davis Restoration•Pasadena, CA

20h•Hybrid

About The Position

Paul Davis Restoration of Pasadena CA helps homeowners and businesses recover after fire, water, mold, and storm damage. Our teams show up on some of the hardest days our clients face, and we treat that responsibility seriously. At the same time, we are a company built by real people who care about our community, our craft, and each other. We are looking for a social media professional who can help us tell that full story: the expertise and trust that make us a leading restoration provider, and the personality that makes us a company people genuinely want to work with. We are hiring a Social Media & Brand Content Manager to build and manage a cohesive, professional presence across our social channels. This role owns our content strategy, calendar, and voice, blending educational and authority building content with lighter, humanizing content that shows our team, culture, and personality.

Requirements

2 or more years managing social media accounts for a business, preferably in construction, home services, insurance, or a related trade
A track record of growing an account's following and engagement, with examples or a portfolio you can share
Strong photography and video skills, including basic editing (Canva, CapCut, or Adobe Express)
Ability to write both professional and casual copy, and to know which one a post calls for
Comfort with scheduling and analytics tools such as Meta Business Suite, Hootsuite, Sprout Social, or Later
A sharp eye for visual consistency across a feed
Self motivated and organized, able to plan content weeks in advance while staying flexible
Genuine comfort talking with crew members and clients on site to gather stories and footage

Nice To Haves

Experience in the restoration, remediation, construction, or insurance claims industry
Familiarity with local SEO, Google Business Profile, and review management
Experience supporting recruiting or employer branding content
Basic graphic design skills for flyers or branded templates

Responsibilities

Develop and manage a content calendar across platforms such as Instagram, Facebook, LinkedIn, and TikTok, balancing educational, promotional, and behind the scenes content
Establish and protect a consistent brand voice, visual style, and posting cadence
Turn technical restoration topics (water mitigation, fire and smoke damage, mold remediation, insurance claims) into content that builds trust with homeowners, adjusters, and property managers
Capture and produce photo and video content on active job sites, in the office, and with our crews, including before and after transformations and team spotlights
Create posts that show our team's personality and culture in a way that still reflects well on the business
Monitor engagement, respond to comments and messages in a timely and on brand manner
Track performance metrics and adjust strategy to support brand awareness and lead generation goals
Work with leadership to align social content with sales, marketing, and recruiting priorities
Use good judgment around timing and tone given the nature of our work