Social Media Manager and Content Creator (Plastic Surgery)

Marietta Plastic Surgery • Marietta, GA

22d • Hybrid

About The Position

Marietta Plastic Surgery, a partner of Inspire Aesthetics Group, is a cosmetic and plastic surgery practice serving patients in Marietta, GA, and Woodstock, GA. They offer a comprehensive range of surgical and MedSpa procedures, focusing on the "art of enhancement" using advanced techniques to enhance patients' natural beauty. The practice is seeking a talented and experienced Social Media Content Creator to shape their brand presence and drive engagement across social platforms, positioning the practice as a top choice for aesthetic treatments.

Requirements

• Experience in content planning, creation, videography, and photography, preferably in aesthetics or plastic surgery.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and photo editing tools.
• Strong understanding of social media platforms, algorithms, and engagement strategies, and brand best practices.
• Excellent communication skills, attention to detail, and ability to thrive in a fast-paced environment and work collaboratively as well as independently.
• Strong visual storytelling skills, with the ability to create compelling and aesthetically pleasing content.
• Exceptional written and verbal communication skills, demonstrating an ability to craft engaging and effective copy.
• Proficient in using social media management tools, such as Sprout Social.
• Familiarity with analytics platforms (e.g., Google Analytics, Meta, social media insights) to track performance and guide strategy.
• Passion for aesthetics and the beauty industry, with a keen eye for high-quality and refined content.
• Proactive and innovative mindset, always seeking to push boundaries and achieve remarkable results.
• Ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

Responsibilities

• Manage content creation and monitoring of social channels for multiple practitioners and providers.
• Create captivating and visually stunning content for social media platforms (Facebook, Instagram, TikTok).
• Manage day-to-day social media operations, including content scheduling, posting, and responding to comments and messages.
• Manage Surgeons' social media pages.
• Create engaging video and photo content showcasing aesthetic procedures, patient transformations, and provider expertise to grow followers and increase engagement.
• Film surgeries discreetly and professionally, adhering to strict privacy standards.
• Engage with user-generated content, monitor mentions, and obtain permissions for sharing.
• Capture interviews and interactions with doctors, injectors, and aestheticians to highlight services.
• Showcase practice environment, staff dynamics, and facility features through video and photos.
• Document and promote practice events, workshops, and community outreach efforts.
• Edit videos and photos using industry-standard software for a professional finish.
• Collaborate with the team to plan content calendars, brainstorm ideas, and coordinate projects aligned with the social media strategy and brand voice and objectives.
• Coordinate with the practice manager for all patients, to capture before and after images of patients while ensuring compliance with privacy regulations and brand standards.
• Maintain organized files and assets to streamline workflow and facilitate collaboration.
• Analyze social media metrics, prepare reports, and offer insights to optimize content strategy.
• Report to the Social Media Manager at the corporate level, as well as manage relationships at the practice.

Benefits

• 401(k) plus company match
• Health, dental, vision, and life insurance
• Short and long term disability coverage
• Supplemental insurance
• Paid time off
• 9 Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed