Social Media Lead

Copeland•St Louis, MO

About The Position

Copeland is seeking a dynamic and experienced Global Social Media Lead to take full ownership of our social media strategy and execution. This role is pivotal in shaping and amplifying Copeland’s corporate narrative, driving brand engagement and ensuring alignment across all social media efforts. The ideal candidate will independently manage the social media function, balancing governance and trafficking of business-submitted content with the creation and development of corporate content that reflects our brand story. This role requires a self-starter who thrives in a fast-paced environment, is comfortable working with stakeholders at all levels, and has a knack for uncovering compelling stories and information.

Requirements

Bachelor’s degree in Communications, Marketing, or a related field.
5+ years of progressive experience in social media with a proven track record of independently managing social media channels (LinkedIn, Meta, YouTube) for large, multi-national companies.
Strong proficiency in social relationship management tools and analytics platforms.
Experience with tracking elements, including UTM parameters and insight tags to measure campaign performance.
Exceptional written and verbal communication skills, with expertise in storytelling and content creation for social media.
Ability to work collaboratively with cross-functional teams and stakeholders at all levels, including external agency partners.
Highly organized, independent, detail-oriented, and proactive, with the ability to manage multiple priorities and meet tight deadlines.
A self-starter with a strong sense of ownership and the drive to take initiative, solve problems and deliver results.
Ambitious and resourceful, with a “go-getter” attitude and ability to thrive in a fast-paced dynamic environment.
A passion for uncovering stories, engaging audiences, and driving measurable results.