Social Media Lead

Flora•New York City, NY

19h

About The Position

We're looking for a Social Media Lead to own FLORA's voice, growth, and presence on Instagram, X, and LinkedIn. You'll be responsible for growing our followership and turning social into a true growth engine for the business. You'll orchestrate our social presence (including product launches, creator collaborations, industry commentary, and growth experiments) into a consistent rhythm that builds our brand. You'll moderate our channels, track what competitors are doing, and ensure FLORA stays ahead. This is a high-ownership, autonomous role. You'll write compelling copy, create content, and post independently. You own how FLORA shows up on social media and are trusted to make brand decisions in real-time.

Requirements

Proven Social Media Operator: Proven experience building or scaling social channels, ideally somewhere with a strong creative community
Demonstrated ability to grow accounts and create high-performing content
Exceptional Writer & Brand Voice: Strong copywriter who can craft compelling, on-brand content that drives engagement
Able to shape brand perception through consistent, authentic voice
Deep Platform Expertise: Understand what works on X vs. Instagram vs. LinkedIn (algorithms, formats, trends)
Tailor content for each platform while maintaining brand consistency
Eye for Viral Content: You’ve made content go viral and understand what makes people share
Metrics-Driven: Track performance, analyze data, and optimize for growth
Treat social as a business growth lever, not just brand awareness
Scrappy with a Testing Mindset: Ship quickly, iterate based on feedback, comfortable with ambiguity
Operate independently without waiting for permission
Strong Creative Judgment: Trusted to post without oversight while maintaining brand consistency
Balance experimentation with brand standards
Versatile Creator: You can create content yourself (video editing, design, FLORA)
Market Aware: Follow AI and creative tech trends, know what our audience cares about
Ownership Mindset: Act like an owner: high standards, proactive, accountable for results
Passionate About AI Creativity: Excited about FLORA's mission and spreading our vision

Responsibilities

Social Strategy & Channel Growth: Own strategy, content, and growth across Instagram, X (Twitter), and LinkedIn
Drive follower growth and turn social into a top-of-funnel acquisition channel that converts audiences into FLORA signups
Run experiments, analyze metrics, and optimize for engagement and reach
Build repeatable content systems that drive consistent output and results
Brand Voice & Copywriting: Be the voice of FLORA - write sharp, engaging copy that sounds distinctly like us
Shape our narrative and create content that resonates with our community
Post independently with strong brand judgment
Viral Content & Cultural Relevance: Craft posts, threads, and videos that get shared and drive meaningful engagement
Stay plugged into AI, creative tools, and internet culture
Spot timely moments and turn them into high-performing content
Content Creation & Execution: Create content yourself or guide Creative Producers to execute your vision
Write threads, edit videos, design graphics—whatever's needed to ship quality content fast
Iterate quickly based on what works
Market Intelligence: Track AI news, creative tech trends, and competitive landscape
Synthesize insights into content opportunities and strategic recommendations