Social Media Lead
About The Position
Kodiak Robotics, Inc. was founded in 2018 and has become a leader in autonomous ground transportation committed to a safer and more efficient future for all. The company has developed an artificial intelligence (AI) powered technology stack purpose-built for commercial trucking and the public sector. The company delivers freight daily for its customers across the southern United States using its autonomous technology. In 2024, Kodiak became the first known company to publicly announce delivering a driverless semi-truck to a customer. Kodiak is also leveraging its commercial self-driving software to develop, test and deploy autonomous capabilities for the U.S. Department of Defense. What you'll do: Channel Ownership and Strategy Execution Lead daily management of LinkedIn, X, Instagram, YouTube, Reddit, and emerging channels. Develop platform-specific posting strategies and maintain an organized content calendar. Translate campaigns, product updates, events, and announcements into channel-appropriate content. Monitor competitive activity and platform trends to inform ongoing adjustments. Content Development and Production Write crisp, on-brand copy that reflects Kodiak’s tone and strategic messaging. Create short-form content using existing footage, images, and assets in collaboration with internal creative resources. Collaborate with video and design partners to produce social-ready assets for campaigns and launches. Community Management Monitor and respond to comments and brand mentions daily to maintain a thoughtful and accurate presence. Flag sentiment shifts, misinformation, or controversial topics to Marketing and Comms. Support proactive engagement with industry influencers, analysts, and partners when appropriate. Cross-Functional Collaboration Partner with Marketing, Comms, Legal, and IR to ensure messaging accuracy and compliance. Support major announcements and events (press, partnerships, executive appearances, milestones). Coordinate with content producers and designers to ensure channel-aligned creative. Align social performance with broader campaign goals and OKRs. Analytics and Performance Tracking Track KPIs across engagement, reach, follower growth, traffic, and content performance. Produce regular insights and recommendations to improve channel effectiveness. Identify repeatable content patterns, high-performing formats, and opportunities for experimentation. Other duties as assigned
Requirements
- 5+ years managing social channels for a technology, robotics, mobility, or AI-adjacent brand.
- Exceptional writing and editing skills; able to simplify technical topics without diluting accuracy.
- Strong creative instincts and experience crafting short-form video, motion, and visual storytelling.
- Strong judgment and comfort operating in regulated, high-visibility industries.
- Strong familiarity with social analytics tools and performance measurement.
- Comfortable working cross-functionally with executives, comms, designers, and product teams.
Responsibilities
- Channel Ownership and Strategy Execution Lead daily management of LinkedIn, X, Instagram, YouTube, Reddit, and emerging channels.
- Develop platform-specific posting strategies and maintain an organized content calendar.
- Translate campaigns, product updates, events, and announcements into channel-appropriate content.
- Monitor competitive activity and platform trends to inform ongoing adjustments.
- Content Development and Production Write crisp, on-brand copy that reflects Kodiak’s tone and strategic messaging.
- Create short-form content using existing footage, images, and assets in collaboration with internal creative resources.
- Collaborate with video and design partners to produce social-ready assets for campaigns and launches.
- Community Management Monitor and respond to comments and brand mentions daily to maintain a thoughtful and accurate presence.
- Flag sentiment shifts, misinformation, or controversial topics to Marketing and Comms.
- Support proactive engagement with industry influencers, analysts, and partners when appropriate.
- Cross-Functional Collaboration Partner with Marketing, Comms, Legal, and IR to ensure messaging accuracy and compliance.
- Support major announcements and events (press, partnerships, executive appearances, milestones).
- Coordinate with content producers and designers to ensure channel-aligned creative.
- Align social performance with broader campaign goals and OKRs.
- Analytics and Performance Tracking Track KPIs across engagement, reach, follower growth, traffic, and content performance.
- Produce regular insights and recommendations to improve channel effectiveness.
- Identify repeatable content patterns, high-performing formats, and opportunities for experimentation.
- Other duties as assigned
Benefits
- Competitive compensation package including equity and biannual bonuses
- Excellent Medical, Dental, and Vision plans
- Flexible PTO and generous parental leave policies
- Our office is centrally located in Mountain View, CA
- Office perks: dog-friendly, free catered lunch, a fully stocked kitchen, and free EV charging
- Long Term Disability, Short Term Disability, Life Insurance
- Wellbeing Benefits - Headspace, One Medical, Gympass, Spring Health
- Fidelity 401(k)
- Commuter, FSA, Dependent Care FSA, HSA
- Various incentive programs (referral bonuses, patent bonuses, etc.)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
