Partner 20, Social Media Lead, Crypto

a16z

1d•$199,000 - $232,000•Remote

About The Position

Andreessen Horowitz (a16z) is a venture capital firm founded in Silicon Valley in 2009, backing entrepreneurs building the future through technology across various stages and sectors. a16z crypto focuses on fostering innovation and enabling the crypto ecosystem to thrive by supporting portfolio companies with engineering, security, go-to-market, regulatory, research, talent, and marketing functions. This role is within a "direct media" operation, a model proven by the team for over a decade, which produces influential industry reports, op-eds, podcasts, newsletters, and more. The marketing team comprises experienced brand marketers, PR experts, designers, and editors. The Social Media Lead will report into editorial and cover all marketing functions.

Requirements

Excellent communicator through text, multimedia, design, or memes.
Hands-on experience owning or driving social media for a high-visibility or high-growth brand.
Past experience embedded in a content operation is especially welcome.
Proven ability to adapt style and voice across different formats, platforms, and audiences.
Experience with X, LinkedIn, Instagram, etc. required.
Strong command of data, including implementing and using analytics tools, and interpreting/reporting insights.
Ability to meet multi-threaded/cross-functional deadlines.
Passionate about technology, the internet, open source, and/or crypto.
Intellectually curious and always learning.
Low ego, high empathy, and the capacity to collaborate effectively with diverse teams.

Nice To Haves

Experience with crypto-native or alt social media tools.
Experience with video platforms like YouTube or TikTok.

Responsibilities

Growing a16z crypto’s social channels and engaging key communities across different audiences.
Adapting and distributing existing content pieces into social media posts.
Creating content native to social media, including clips, content campaigns, and more.
Managing social media for external podcast appearances, media interviews, investment announcements, events, industry conferences, editorial content, and special projects.
Advising the broader a16z crypto team (investing to operations) and portfolio companies on social media strategy and profile building.
Building and strategizing social media presence, operationalizing ideas into processes, pipelines, and content calendars.
Developing fresh ideas through brainstorming, proposing creative formats, and staying on top of social media trends.
Analyzing and optimizing social media performance using data and intuition.
Testing content packages, evaluating what's working, and reporting insights.
Directly creating social content when needed, helping produce it with others, and overseeing short-form clips operations.
Identifying, adapting, editing, and timing clips for social media.
Staying on top of internet culture, online conversations, sentiment, and industry trends.
Crafting and tailoring compelling, informative, and entertaining social media content.
Engaging with relevant social media communities and audiences.
Identifying and engaging key influencers across various crypto verticals.
Acting as the online brand voice for a16z crypto and an advocate for the industry.