Social Media Lead

Wacom•Vancouver, WA

7d•$70,000 - $97,000•Remote

About The Position

The Social Media Lead is responsible for increasing brand and product awareness, as well as maximizing engagement with our customers and community across Wacom’s US and Latin American social platforms. In supporting our vision to make the world a more creative place, social media activities need to inspire the community, create new leads, deepen customer relationships, and support in reaching regional sales goals. The Social Media Lead is responsible for creating, editing and managing social media content for the Americas Region. This includes providing social media support for adjacent verticals including corporate community engagement, K-14 education, signature solutions, and OEM products in main or secondary channels as appropriate. Location: This is a remote position based in the Portland OR/Vancouver WA metro area with occasional need to meet in person.

Requirements

5+ years of experience designing, writing, editing, and curating content for social media
Bachelor's Degree in Communications, Marketing or Design or equivalent experience
Knowledge in community management, particularly on Meta, X, Pinterest, TikTok, and YouTube and LinkedIn is a must; experience with creating, editing and managing blogs would be helpful
Experience onboarding new social media platforms
Experience as a content creator, esp. for short form video is highly preferred
Track record as online editor (including ability to manage external content creation); knowledge of journalistic writing and principles is necessary; experience with live content production (streaming) and webinars is a strong plus
The ideal candidate is open-minded and creative, willing to think out of the box and help to develop new ways of efficient SoMe communication
Strong team player with experience in international / intercultural teams
Knowledge of handling CMS tools (preferably Emplifi) is preferred
A deep interest in design/arts/culture is a must
Ability to effectively manage time and meet deadlines
Work effectively in a collaborative team environment

Nice To Haves

Bilingual written proficiency in English and a second language (either Spanish or French is preferrable)

Responsibilities

Own the development of a clearly defined social media content strategy and execute social media initiatives that support the marketing objectives in the region.
Collaborate with other region’s social media team members to align strategy, content development and execution across regions.
Collaborate with internal partners to maintain a shared, forward-looking content calendar and proactively communicate social media activities to internal teams
Initiate appropriate 3rd party collaboration (e.g. communities, blogs, software and hardware vendors, etc.)
Build and maintain relationships with the social media teams at partner organizations.
Lead editorial planning, content creation, tracking, monitoring and reporting for assigned platforms while collaborating on shared responsibilities and tasks
Develop social media content for all launches/campaigns in the assigned regions as well as support for enabling and corporate functions
Work closely together with all cross functional teams to support initiatives created in marketing and sales in line with brand guidelines
Initiate and manage influencer relationships to drive distribution of Wacom social media content to a wider audience
Collaborate with internal team members and selected influencers to ensure proper licensing requirements are met for all content developed or shared, in line with industry best practices.
Regularly engage in community management to further create connections between Wacom and its audience, build brand loyalty, and enhance brand authenticity.
Grow new communities by broadening the target audience and driving awareness of Wacom products
Build out content and grow community on new and emerging social media platforms, as appropriate
Collaborate with digital marketing and paid media teams to execute social media advertising on priority channels.
Ensure social advertising content utilizes best practices by platform, including copywriting, content format, hashtag use and reporting.
Manage a monthly boosting budget to increase brand awareness and drive engagement across target platforms
Analysis (listening) and interpretation of trends on the social web, including competitors and partners
Provide insights, dashboards and reports based on the existing or still to develop KPIs and analytic tools such as Emplifi
Utilize data analytics to guide social media strategies
Be a subject matter expert for social media best practices and partner with other regions on aligned approach and strategy including participating in global content sharing team