Social Media Lead

Cookunity•New York, NY

61d•$110,000 - $120,000

About The Position

CookUnity is seeking a creative, enthusiastic, and analytical Social Media Lead to bring breakthrough social media strategies to life. This role will lead the development of impactful social media strategies across owned channels and leverage deep subject matter expertise to execute disruptive plans that drive measurable results. We are looking for someone who is equally comfortable developing a strategic plan and reporting performance analytics as they are generating ideas, executing creative, and acting as the voice of the CookUnity brand in social channels. This individual will play a central role in amplifying all brand initiatives and help make CookUnity a content powerhouse and category defining brand. The ideal candidate must be a strategic thought leader to make strong recommendations and the right judgement calls with autonomy based on what is best for CookUnity both strategically and creatively. They must be social obsessed, fluent in the language of the internet, and have a track record of building brands and community on social media. As a highly cross-functional discipline in a hyper-growth company, being proactive, solution-oriented, and entrepreneurial are key to success.

Requirements

5+ years of relevant work experience in successful high-growth premium consumer and/or technology brands
Hands-on experience in social media management, strategy development, planning, and rigorous analysis and insight development
Proficient in the nuances of social content creation and know the specs, native features, best practices, hacks, and tricks to producing high quality, high performing content
Proven track record leading social-first campaigns and scalable content series that are effective in delivering both creative excellence and measurable business impact
Ability to proactively create solutions by digging into challenges and opportunities, breaking down complex problems and forming hypothesis and proposals with limited information
Ability to manage multiple complex projects, initiatives, or programs at the same time, effectively prioritizing your focus to drive max impact in a dynamic, fast-paced, organization
Proficient in relevant creative software for photo and video editing, social scheduling, and social data monitoring and analytics
Excited to be on-the-go and willing to travel (locally and otherwise) to capture timely, relevant content live and IRL
Extremely detail oriented and obsessed with delivering next level digital experiences

Responsibilities

Set the vision and strategy for CookUnity across key social channels including a strategic POV for translating our brand essence into social
Develop innovative, attention grabbing strategies and concepts that will drive awareness and engage our audience at the speed of culture
Plan, organize, and execute organic content and assets tailor made for social media and leveraging the latest formats and trends to maximize reach and relevance
Post the content you create using best practices and optimization tactics to maximize performance, follower acquisition, and overall audience engagement
Comment, reply, and manage DMs across all active social media channels and emerging channels as they are integrated into our strategy
Report performance analytics and surface meaningful insights to demonstrate impact, inform future content, and inspire future marketing initiatives
Collaborate with and empower CookUnity's chefs as co-marketers and brand evangelists to extend brand reach and accelerate organic growth
Partner with creative teams and key stakeholders to capture organic, social-first content at all major shoots, events, and activations
Support thought leadership content development, posting, and engagement on priority social channels for the founder and select executives
Collaborate closely with the paid social team to create a cohesive brand presence and highly effective acquisition engine, driving continued growth of organic social attributed customers

Benefits

Health Insurance coverage
401k Plan
Unlimited PTO
5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
Wellness perks: access to fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Awesome opportunity to join a company that is looking to change how we eat and how chefs work!