Social Media Lead, Executive Communications

University of Southern California • Los Angeles, CA

3d

About The Position

The Social Media Lead manages executive social media accounts, and additional content strategy. The role oversees content calendars, approvals and develops social media posts and campaigns from concept through completion. The Social Media Lead owns the content strategy and collaborates with internal and external stakeholders to deliver polished, high-quality content. The role requires the ability to work effectively under pressure, respond quickly to emerging opportunities, and drive timely and meaningful engagement across social media platforms.

Requirements

• Bachelor's degree.
• Four years’ experience in communications, content development and writing/editing in corporate communications.
• Advanced knowledge of social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.) and blog strategies.
• Experience Managing an executive or founder’s public social media accounts, achieving measurable growth and engagement results.
• Demonstrated copywriting experience for a recognized brand or institution.
• Four years’ experience in communications, content development and writing/editing in employee/internal corporate communications.
• Experience using social media to grow a consumer brand with measurable results.
• Proven knowledge of writing and editing fundamentals and Associated Press style.
• Ability to tailor content to fit targeted audiences with a clear, demonstrated understanding of multichannel communication platforms.
• Experience with design software/tools (e.g., HTML, CSS, Adobe Creative Suite) creating assets for digital environments (e.g., WordPress, social media, search and display advertising).
• Excellent written and oral communication skills, able to provide detailed information and summaries to peers and supervisors, exercising discretion with confidential information.
• Ability to build and deliver solutions that consistently meet customer expectations.
• Demonstrated organizational, analytical and problem-solving skills.
• Ability to make decisions proactively, independently, strategically and creatively.
• Demonstrated interpersonal skills to provide support and guidance as needed.
• Experience with Microsoft Office and content

Nice To Haves

• Bachelor’s degree in communications, journalism, English, or other relevant fields.
• Six years’ experience in communications, content development and writing/editing in corporate communications.
• Demonstrable strong internet research skills with the ability to find and compile interesting and relevant content (blog posts, news items, photos, video, etc.).
• Experience in higher education, and knowledge of human resources functions and services.
• Five years’ experience in communications, content development and writing/editing in employee/internal corporate communications.
• Excellent interpersonal skills, emotional intelligence, and relationship-building abilities.
• Demonstrated project management, problem-solving and organizational skills, able to effectively manage numerous priorities, deadlines, and necessary resources simultaneously and in a timely manner.
• Ability to produce quality copy on tight schedules.

Responsibilities

• Creating engaging, visually cohesive, and professional SEO/GEO-optimized communications content for traditional and digital/social channels (e.g., written copy, photos, videos, presentations, e-mail blasts, etc.) tailored to platform formats and target audiences.
• Responsible for distilling complex topics into easy-to understand information for varied audiences.
• Developing and executing short and long-term content production plans.
• Designing and creating content that consistently meets deadlines and expectations.
• Responsible for analyzing the effectiveness of copy to convey intended messaging.
• Interpreting and applying industry standards (e.g., style guides) and best practices.
• Maintaining collaborative relationships with varied stakeholders, tailoring content to specified needs, adjusting priorities as appropriate, and anticipating future needs.
• Creating, optimizing, and analyzing social media advertisements as required.
• Collaborating with content, marketing, and underwriting departments to coordinate and implement various promotions and campaigns.
• Managing leadership’s social media accounts (Instagram, LinkedIn, X) including designing and curating posts, and monitoring posts after they publish to gain insights and analyze engagement.
• Prioritizing and routing social media and additional leadership content through approvals.
• Working closely with the University Communications to align executive schedules with social media calendar(s), planning posts and digital content around speaking engagements, event participation, and other university activations.
• Maintaining excellent organizational skills working across university departments with the ability to balance requests from stakeholders across the university.
• Providing real-time monitoring of social channels to identify strategic opportunities, provide community insights to help guide creative terms, and flag potential issues.
• Monitoring performance benchmarks and utilizes social media performance metrics and analytics for measuring and improving upon social media impact.
• After hours work may be required and potential occasional travel.
• This role will require a confident presence and the ability to work with senior leadership, including managing urgent, short and long-term requests.

Benefits

• USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy.
• USC observes affirmative action obligations consistent with state and federal law.
• USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety.
• We provide reasonable accommodations to applicants and employees with disabilities.
• Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at [phone], or by email at [email protected] .
• Inquiries will be treated as confidential to the extent permitted by law.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior