Social Media Lead, Developer Audience

Datadog•New York, NY

7d•$139,000 - $164,000•Hybrid

About The Position

We're hiring someone to build our developer audience the way the best consumer brands build audiences, with a real voice, a point of view, and the speed to act on both. You'll own where and how we show up in the places developers actually spend time, run our developer social channels, expand into new ones, and build the tooling and measurement behind it. This is a builder role, not simply a coordination role.

Requirements

You've grown an audience from a small number to a large one
You can point to outcomes your content moved, not just reach
You're a strong writer with a distinctive voice, and you know the difference between writing about an audience and writing for one
You have opinions about formats, platforms, and pacing, and you change them when the algorithms demand it
You know what ships now and what needs a second set of eyes
You're a vibe poster (or coder) and you know how to build hype
You're comfortable with tools and automation, and you'd rather build a workflow than repeat a task
You distrust vanity metrics
Your writing doesn't get scrolled past
Background is open. Consumer, sports, entertainment, media, tech. It doesn't matter whether you came from engineering, growth, marketing, B2C, or something unrelated. Show us what you shipped and what it moved.

Nice To Haves

short-form video you produced yourself
an existing audience of your own
prior work with a technical or enthusiast audience
comfort on camera
ideas about what to build with other teams, partners, and integrations

Responsibilities

Own the voice, editorial standard, and publishing cadence for Datadog's developer channels (@datadogdevs on X, Datadog Developers on LinkedIn)
Treat replies as a primary surface. The best accounts win in the mentions, not the feed
Expand into the places developers actually spend time: Reddit, YouTube, Discord, Bluesky, dev.to, Hacker News, and whatever you make the case for. Always openly as Datadog — developers catch anything else immediately, and you only get caught once
Turn shipped engineering work into things people want to read and watch. Releases, changelogs, war stories, the occasional postmortem that deserves a wider audience
Build the attribution model connecting what you publish to trials and signups.
Run real experiments: a hypothesis, a readout, and the willingness to kill something publicly when it doesn't work
Lead the developer content engine around events
Get other people posting — Datadog engineers under their own names, and developers outside the company who already like us and could use the support
Track what developers are saying about us and our competitors, and route it back to product and growth