Social Media Intern

Visit Baltimore•Baltimore, MD

3h•Hybrid

About The Position

Visit Baltimore is seeking a creative, motivated and social media-savvy college student for a Social Media Intern position during the spring 2027 semester. The intern will gain hands-on experience in social media management, digital storytelling, content collection and curation, and help showcase Baltimore as a destination. The role supports content planning, short-form video production, copywriting, community engagement and social media strategy across Instagram, Facebook, LinkedIn, Threads, TikTok and YouTube. The intern will work closely with Visit Baltimore’s social media team in a fast-paced, collaborative environment and report to the Social Media Manager, with opportunities to work with other members of the marketing and communications team. The internship is compensated at $15.00 per hour and may also be completed for college credit. Interns are expected to complete at least 100 hours, generally working 10–15 hours per week. Scheduling is flexible around the candidate’s availability and academic needs. At least one day per week is spent in person at the Visit Baltimore office or at an offsite event; occasional evenings and weekends may be involved. Parking and public transportation reimbursement is available. Visit Baltimore’s mission is to positively impact the quality of life of people who live and work in Baltimore by attracting visitor spending that creates jobs, supports local businesses and attractions, and generates revenue for the city and state. Its work includes marketing Baltimore to prospective visitors, securing meetings and conventions, and highlighting the city’s authentic character and community. Visit Baltimore is a 501(c)(6) nonprofit funded primarily by visitor-paid hotel taxes. Its stated values are mindfulness, collaboration, adaptability, diversity and innovation.

Requirements

Be a college junior or senior interested in social media management, digital marketing, content creation, advertising, tourism or communications.
Be able to work 10–15 hours or two days per week, including at least one in-person day at the Visit Baltimore office or an offsite event.
Have strong writing, editing and proofreading skills and be able to adapt messaging to different platforms and audiences.
Be familiar with major social media platforms, including Instagram, TikTok, Threads, Facebook, YouTube and LinkedIn, and interested in emerging trends and digital culture.
Have basic experience or a willingness to learn short-form video production, including filming, editing and creating Instagram Reels and TikTok content.
Have strong organizational skills and attention to detail, with the ability to manage multiple projects.
Understand social media engagement, audience behavior and platform-specific best practices, or be eager to develop these skills.
Demonstrate creativity, curiosity, willingness to contribute ideas, and the ability to work collaboratively.
Be able to receive and incorporate constructive feedback.
Have an appreciation for Baltimore’s diverse neighborhoods, arts and culture, food scene and local communities.
Demonstrate a positive attitude, initiative and willingness to learn.
Be able to work independently and collaboratively.
Have access to reliable transportation and be willing to attend occasional evening or weekend events.
Demonstrate dependability and professionalism.

Nice To Haves

Studying marketing, communications, journalism, digital media or a related field.
Familiarity with Canva, CapCut, Adobe Creative Cloud or similar editing platforms.
Examples of social media content, creative projects or a digital portfolio demonstrating relevant skills and interests.

Responsibilities

Assist with developing, organizing and maintaining Visit Baltimore’s social media content calendar.
Draft engaging, platform-specific social media captions and copy aligned with Visit Baltimore’s brand voice and target audiences.
Support planning, filming, editing and production of short-form video content from concept through publication.
Participate in content collection days, site visits and local events to capture photo and video assets.
Repurpose website articles, visitor guide features and other editorial content into social media formats such as carousels and reels.
Research social media trends, emerging platform features and best practices, and identify opportunities to strengthen Visit Baltimore’s social presence.
Research other destination marketing organizations and tourism brands to identify effective content strategies, campaigns and opportunities.
Assist with community management by monitoring comments and relevant conversations and identifying opportunities for audience interaction.
Support YouTube strategy by uploading and optimizing existing evergreen video content.
Monitor social media performance and engagement metrics.
Assist the Social Media Manager and marketing and communications team with other duties as assigned.