Social Media Graphic Designer

Green Bay Packers, Inc. and its subsidiaries•Green Bay, WI

11h•Onsite

About The Position

Play a crucial role in supporting the Green Bay Packers’ digital & social presence as a social media graphic designer, creating innovative, high-impact visual content and graphics that drive fan engagement. Join our fast paced, growing social media team while contributing to the production of visually engaging content that resonates with a passionate global fan base.

Requirements

Undergraduate degree (preferably in graphic design, journalism, or a communications field).
A minimum of two years of experience with graphic design and/or digital media.
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects (or related software).
Strong understanding of creating graphics for a digital and social media audience.
Robust knowledge of social media platforms, trends, and best practices.
Exhibit strong written and communication skills, tailored to the unique nuances of each social platform.
Excellent project management and organizational skills.
Ability to work in a fast-paced, collaborative environment.
Availability to work extended hours, weekends, and holidays as needed, depending on game schedule and events.

Nice To Haves

Passion for sports, particularly the NFL, is a significant plus.
Knowledge of the Green Bay Packers’ organization, the NFL, and football is a plus.

Responsibilities

Assist the design execution for the social media presence for the Green Bay Packers’ official accounts, including TikTok, Instagram, X, Facebook, Snapchat, Threads, and YouTube.
Create high-impact, on-brand graphics, motion graphics, video edits, and visual assets.
Design and produce engaging visual content across all social media platforms.
Support the visual component of global marketing strategy, targeting any key markets identified by the organization (Germany, U.K., Ireland, etc.).
Develop creative visual content strategies that drive fan engagement and loyalty across digital and social platforms.
Assist with our Influencers strategy and implementation and other NFL initiatives.
Stay on top of trends and suggest creative ideas for engaging followers with fresh design approaches and visual storytelling.
Provide support for event coverage (including Packers games) with the ability to quickly produce on-site and real-time high-quality graphics and visual content.
Analyze the performance of designed assets and use insights to iterate on future creative.
Conduct ongoing competitive analysis of the social space with a focus on visual trends.
Assist with managing live streams of press conferences and other live events.
Aid in executing paid social media campaigns.