Graphic Designer, Social

Gap Inc. • San Francisco, CA

4d

About The Position

The Graphic Designer, Social supports Old Navy’s organic social presence through bold, social-first visual design. This role helps bring Old Navy storytelling to life across social platforms by creating engaging, culturally relevant visuals that support always-on content, seasonal moments, and influencer-led storytelling. The Graphic Designer, Social will be dedicated to supporting Old Navy’s organic social media presence. This role will support bringing Old Navy’s brand visuals and product to life across all organic social platforms by working alongside creative and influencer teams to develop thumb-stopping, engaging content for always-on/evergreen moments, seasonal campaigns, UGC and influencer-led content. This designer should be deeply tuned in to the cultural zeitgeist with a keen eye for what’s new and next in the world of social trends. This role is for a designer who’s able to operate and execute independently with high-level creative direction and a clear editorial brief.

Requirements

• 2-4 years of experience working as a graphic designer building digitally facing content.
• Content marketing and social media marketing experience is highly preferred.
• Strong understanding of design systems; typesetting, visual hierarchy and accessibility across various aspect ratios and asset sizes.
• Comfortable and confident using both Adobe creative suite and Figma for designing and developing content.
• Able to execute simple retouching and image modifications as needed (removing /extending backgrounds, omitting minor details, adjusting shadows, etc.).
• Basic video editing / simple type animation skills preferred to support execution of content across organic social channels.
• Extreme attention to detail, organized, proactive and solution oriented.
• Ability to independently manage development and delivery of multiple projects at once in a world of shifting priorities.

Nice To Haves

• Experience designing for retail, fashion, lifestyle, or family-focused brands
• Familiarity with influencer or creator-led content
• Basic motion design or animated social content experience
• Experience supporting high-volume social content production

Responsibilities

• Maintain consistent visual language across all content using systems defined by brand guidelines and seasonal/campaign toolkits.
• Create static and animated assets for in-feed posts, Instagram stories and dedicated social video series.
• Develop and maintain templates to support new and ongoing social content.
• Partner with social, influencer, and marketing teams to support calendar built out and asset management from initial concept phase through final delivery.
• Ability to develop and adjust creative content quickly in response to business needs, performance insights, and opportunities to participate in viral trends or cultural moments.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed