Social Media & Field Marketing Specialist
MainStreet Family Care•Birmingham, AL
•Onsite
About The Position
MainStreet Family Care and KidsStreet Urgent Care are seeking a creative, organized, and highly motivated Social Media & Field Marketing Specialist to help bring both brands to life online and in the communities they serve. This role blends content creation, social media strategy, and community engagement. The position is approximately 70% social media marketing and 30% field marketing and events. The ideal candidate enjoys variety, collaboration, and fast-paced environments where no two days are exactly the same.
Requirements
- 2+ years of experience in social media, digital marketing, or related marketing roles.
- Experience managing social media for a business or brand.
- Strong writing and communication skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Organized, dependable, and detail-oriented.
- Self-starter who can execute independently while collaborating with a team.
- Willingness to travel and work occasional nights/weekends during peak event seasons.
Nice To Haves
- Experience with Meta Ads Manager or paid social advertising.
- Basic Canva or graphic editing experience.
- Experience in healthcare, retail, hospitality, or multi-location businesses.
- Familiarity with online reputation management and customer engagement.
Responsibilities
- Develop and execute social media strategies and content calendars for both brands.
- Write engaging captions, ad copy, and platform content across Facebook, Instagram, and Nextdoor.
- Collaborate with graphic designers on campaigns, graphics, and creative content ideas.
- Manage boosted posts and paid social campaigns.
- Monitor engagement, comments, messages, and online reviews across platforms.
- Support real-time clinic communications and marketing initiatives.
- Help lead grand openings, school partnerships, sponsorships, and community events.
- Travel throughout the Southeast to support local marketing efforts and event activations.
- Coordinate event logistics, signage, swag, and marketing materials.
- Capture photo and video content at events for social media and future campaigns.
- Represent both brands in a professional, energetic, and community-focused way.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
