Social Media Designer

Center for Responsive Schools • Montague, MA

3d • Onsite

About The Position

The Social Media Designer conceptualizes, designs, and produces visual and written content for social media platforms such as Meta, YouTube, and LinkedIn, as well as the website. The role uses creative design to strengthen marketing strategy, create compelling content aligned with campaign goals, attract target audiences, and increase online traffic. The designer collaborates with marketers, creative and sales professionals, supervisors, and stakeholders to develop and implement social media campaigns and video content that tells the organization’s story, promotes products, and enhances the brand.

The position develops content including website videos, short-form reels, customer testimonials, explainers, demos, product tutorials, behind-the-scenes livestreams, and trend videos. It requires regular face-to-face planning and interaction; remote or hybrid work is not available. Applicants must have a working digital portfolio showcasing social media design and the ability to develop storyboards demonstrating visual storytelling.

The role plans, films, edits, and publishes video and photography across online channels and the website; creates social graphics and campaign assets; collaborates across departments; supports social media posting and performance analysis; and maintains and organizes production equipment and digital assets. Occasional or frequent travel or weekend work may be required depending on season and project.

Requirements

• Bachelor’s degree in Graphic Design, Digital Media, Communications, or Marketing.
• At least 2 years of extensive, relevant experience demonstrated in a portfolio.
• A working digital portfolio demonstrating social media design and visual storytelling through storyboards.
• Expertise in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and/or After Effects.
• Skill with quick-turnaround tools such as Canva, Figma, and mobile video editors.
• Basic knowledge of Meta Business Suite and ability to develop and maintain knowledge of it.
• Strong command of post-production software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
• Proficient knowledge of motion graphics or animation tools such as Adobe After Effects.
• Ability to quickly develop proficiency in designing emails for HubSpot.
• Ability to manage multiple projects and meet tight deadlines.
• Strong visual storytelling, typography, and layout skills, with attention to detail.
• Strong planning, organizational, time-management, and interpersonal skills.
• Excellent written, spoken, and listening communication skills.
• Ability to take initiative, welcome supervision, and receive and apply feedback.
• Regular, reliable, and punctual attendance.
• Professional, cooperative, and collegial conduct, including workplace maturity, composure, transparency, reliability, integrity, and trustworthiness.
• Commitment to the vision, mission, and welfare of CRS.
• Ability to work and thrive in an open-suite, highly collaborative environment.
• Ability to remain seated while using a computer or talking on the phone for up to 8 hours per day, with breaks and lunch.
• Ability to lift, push, pull, or carry up to 30 pounds.

Nice To Haves

• Portfolio experience preferably includes in-house content creation.

Responsibilities

• Design custom social media graphics, carousels, infographics, stories, reels covers, and ad creatives for platforms such as Meta, LinkedIn, and YouTube.
• Adapt master campaign assets for multiple digital and print formats.
• Capture and edit short-form video, motion graphics, and lifestyle photography.
• Help manage and maintain the social media content calendar around product drops, seasonal campaigns, and brand events.
• Keep up with emerging social media trends, algorithm changes, and audience preferences.
• Collaborate with copywriters, the sales team, website administrators, developers, and other cross-functional stakeholders to align visuals with business goals.
• Brainstorm and storyboard platform-native creative concepts and scripts with the supervisor, ensuring relevance to the audience and alignment with brand guidelines and current trends.
• Work with stakeholders across sales, publishing and communications, programs, professional learning, web administration, design, and social media.
• Coordinate with the internal team to deploy video content to the website, social platforms, and email.
• Review performance analytics to help refine and inform future work.
• Plan, film, edit, and publish engaging video and photography materials across online channels and the website.
• Work with supervisors and others to build a videography calendar and schedule posts on time.
• Operate digital cameras and production equipment, coordinate production schedules, and collaborate to complete projects.
• Maintain and organize camera gear.
• Collaborate with stakeholders on project timelines, potential challenges, ideas, and suggestions to take projects from concept to completion.
• Edit raw footage using production software, including Final Cut Pro X, Adobe Premiere, and Adobe After Effects.
• Add motion graphics, color grading, subtitles, audio mixing, audio cleanup, and text overlays.
• Format and adapt videos for platform requirements such as aspect ratios, retention hooks, pacing, and time limits.
• Archive and manage the digital video asset library.
• Attend regular face-to-face planned and impromptu planning meetings.
• Perform other related duties as assigned by the supervisor.
• Work occasional or frequent weekends and travel as required by season and project.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level