Social Media Creative Strategist

Kimberly-Clark•Chicago, IL

3d•$87,760 - $103,680•Hybrid

About The Position

This Social Media Creative Strategist will help shape how beloved, iconic brands connect with their audiences through strategic social initiatives, partnership opportunities, and community-driven activations! The Kimberly-Clark North America Social Media team is seeking a highly strategic and trend-savvy Social Media Creative Strategist to join our team. This role is ideal for someone who understands the social media landscape at a strategic level, excels at building & fostering brand love through tactical audience engagement, and thrives in coordinating cross-platform campaigns. You'll be responsible for developing engagement & content strategies in partnership with Social Content Creators and the Senior Social Media Manager to whom you will report, sourcing partnership opportunities with other brands & creators, and executing bespoke initiatives that drive meaningful consumer connections. Your work will directly influence how consumers experience and engage with our brands through strategic social initiatives, transforming customers into fans and fans into brand champions. The Social Media Creative Strategist will bring to life the KCNA social media approach of assigned brands by developing and executing strategic social initiatives with efficiency and excellence. You'll collaborate with cross-functional teams, agency partners, and other members of the social media team, gaining exposure to integrated marketing strategies and the latest in digital innovation, while supporting internal brand teams to ensure strategic consistency and cultivate strong social brand presence.

Requirements

At least 2 years of experience in social media strategy and campaign execution
Experience in social strategy development beyond content creation
Experience in community management and consumer engagement initiatives
Strong understanding of partnership coordination and creator collaboration
Deep understanding of social media platforms, trends, and strategic best practices
Experience with social media management tools (Sprinklr preferred)
Excellent communication and project coordination skills
Strong analytical thinking and strategic planning abilities
Bachelor's degree in marketing, communications, business, or a related field preferred
Must have reliable internet access

Nice To Haves

Bilingual in Spanish is a plus

Responsibilities

Coordinate and execute approved social media campaigns & community-driven initiatives across platforms like Instagram, TikTok, and Facebook, including surprise & delight and other gifting, brand advocacy programs, and brand partnerships
Collaborate with internal teams and agency partners to ensure campaign alignment with brand strategy and goals
Coordinate timeline management and deliverable tracking for social campaigns
Identify novel opportunities for rich consumer engagement including product gifting, surprise & delight initiatives, and creator partnerships
Support the agile & reactive content production framework through social listening, strategic approach, and creative coordination in partnership with Social Content Creators
Research, evaluate, and recommend potential brand & creator partnerships and collaboration opportunities
Develop social media strategies for creative content, audience engagement, and platform optimization
Create strategic recommendations for consumer engagement initiatives and social media platform opportunities
Consult on performance analytics and reporting in collaboration with Social Media Data Analyst
Stay ahead of social trends, platform updates, and emerging formats to inform strategic recommendations