Social Media Coordinator (Intern)

Swishbreaks•New York, NY

About The Position

Swish Breaks is a sports and entertainment company at the center of the trading card hobby. We run daily live shows across Fanatics Live, Whatnot, and TikTok — breaking cards, from Sports Pokémon, WWE, and more under our channels including Swish Breaks, Swish Wax, Swish Bats, Swish Smash, Swish Sealed, and PokéSwish. We're leveling up our social game in a big way and building a content engine that matches the energy of our lives. If you love sports, cards, pop culture, and making stuff people actually want to watch: you're in the right place. We're looking for a Social Manager Intern to help run the day-to-day operations of our social presence across multiple accounts — Swish Breaks (main account), PokéSwish, and Swish Smash. You'll schedule, publish, monitor, and engage. You'll own the calendar, keep the trains running, and make sure every piece of content goes out at the right time, on the right platform, with the right caption. You also will help ideate and create content. This is the role for someone who's organized, plugged into social trends, and genuinely cares about community. You'll be the connective tissue between our creators, editors, and audience.

Requirements

Deep familiarity with TikTok, Instagram, YouTube Shorts — both as a user and a publisher.
Strong writing instincts. You know the difference between a caption that converts and one that just sits there.
Organized to a fault. You don't drop balls; you build systems that catch them.
Genuinely curious about sports, trading cards, Pokémon, or entertainment. You don't have to be a superfan, but you have to want to learn.
Calm under pressure. We post a lot, and things move fast.

Responsibilities

Own the social calendar across TikTok, Instagram, YouTube Shorts, and X. Plan ahead, but be ready to react in the moment.
Schedule and publish content across multiple Swish accounts, routing the right post to the right brand (sports → Swish Breaks, entertainment → SwishSmash, Pokémon → PokéSwish).
Write captions and hooks that match the voice of each account.
Monitor comments and DMs and engage with our community — replies, likes, follows, the works.
Track performance using our social spreadsheet — what posted, when, how it performed, and what we learned.
Spot trends early — audios, formats, conversations — and bring them to the team before they peak.
Coordinate with creators and editors to keep the content pipeline moving.
Support live show promotion — "we are live now" posts, recap content, event coverage on Fanatics, Whatnot, and TikTok.
Ideate and pitch content daily — series concepts, one-offs, reactive posts, recurring formats.